#DMCW Digital Media Conference West/The Guide

27Oct10

Digital Media Wire’s Digital Media Conference West arrives at the hip Hotel Kabuki today (1625 Post, San Francisco) mixing it up with the digerati to discuss trends and opportunities monetizing content across platforms.  In the house will be NBCU, CBS Interactive, Fox, MTV, YouTube, TiVo, NVP, ivi TV, Kyte, Ning, Meebo, blip, Rev3, Ooyala, Pandora, Sezmi and more.  Follow #DMCW.  Here’s the guide:

8:30-9:00 Registration & Networking
9:00-9:30 Research Presentations — Top Digital Media Trends
Two leading researchers/analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of digital media and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Consumer Attitudes and the Future of OTT
Colin Dixon, Senior Analyst & IPTV Practice Manager, The Diffusion Group

9:30-10:00 Keynote
Vivi Zigler, President of Digital Entertainment, NBC Universal
10:00-10:30 Networking Break
10:30-11:15 Digital Content Track
Panel: Hollywood and Silicon Valley: Exploring New Opportunities In The Intersection of Content and Technology
The relationship between Hollywood and Silicon Valley (or the broader consumer technology community) is often a dysfunctional dance with entertainment companies increasingly relying on innovation coming from tech start-ups while concerned about the disruptive effects on traditional business models, and technology companies increasingly depending on entertainment companies to provide the content needed to drive traffic while concerned about license fees keeping their businesses from getting off the ground. How is this important relationship developing? What is the winning formula for successful digital content businesses involving content owners and technology?

Panelists
David Ulmer, VP, Content & Services, LG Electronics
Travis Parsons, Senior Director of Business Development, Sezmi
Kevin Yen, Director of Strategic Partnerships, YouTube
Matthew B. Glotzer, Senior Vice President, Fox Digital Entertainment
Moderator: Mike Vorhaus, President, Magid Advisors

11:20-12:05 Digital Content Track
Panel: Video Anywhere, Anytime, On Any Device

As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize distribute and monetize video across multiple platforms from the content owner’s perspective.

Panelists
Gregg Spiridellis, Co-Founder & CEO, JibJab Media
Margaret Kim, VP, Programming & Production, Alloy Digital
David Kaiser, CEO and Co-founder, Coincident TV
Bill Binenstock, VP and Manager, CBS Interactive
Todd Weaver, CEO & Founder, ivi
Moderator: Janko Roettgers, Writer, NewTeeVee

Monetization Track
Panel: Breaking Down Social Media: Opportunities & Challenges for Content Owners, Brands & Marketers
This panel of industry experts will discuss the future of social media, with a focus on consumer trends, marketing programs and content development. As a brand, marketer or content owner, how can social media improve your current marketing and customer acquisition initiatives? What is the opportunity for brands and marketers to target and reach potential consumers through social networks? How are social networks evolving to incorporate advertising programs and licensed content while addressing privacy and piracy concerns? This panel of experts will get under the hood and provide answers to the questions people are asking about the future of social media.

Panelists
Scott Brown, Marketing Strategy, Cisco Media Solutions Group
David Puner, Innovation Director, Havas Digital
Somrat Niyogi, CEO, GoMiso
Gary Stein, VP of Strategy/Social Media, Isobar
Cristian Cussen, Director of Business Development, Ning
James A. Shortill, President & CEO,  Mercury Communications Group
Moderator: Asya Shein, CEO, Fusicology

12:15-12:45 Keynote
Peter Dille, Senior Vice President, Marketing & PlayStation®Network,Sony Computer Entertainment America

Interviewed by: Oliver Chiang, Journalist, Forbes
12:45-2:00 Lunch Buffet and 
Keynote Interview with
Larry Kramer, Founder & CEO, CBS Marketwatch, Adjunct Professor of Media Management, The Newhouse School at Syracuse University,Author, C-Scape (Harper Collins)
Interviewed by: Mike Vorhaus, President, Magid Advisors
Join us after his keynote speech for a pre-release and book signing of C-Scape: Conquer the Factors Changing Business Today!
2:15-3:00 Digital Content Track
Panel:
Content in the Cloud: What Does the Future Hold?
From MP3tunes to Spotify to Gaikai, cloud-based services that hold on to your content – music, games, files, etc. – and allow you to stream on demand to multiple devices are popular with consumers. Recent announcements about new market entrants and speculation that Apple and possibly Google may launch their own cloud-based services have created new questions and a lot of buzz around the concept of “music in the cloud”. How are these services developing and what more needs to be done to fully legitimize cloud-based distribution channels? What kinds of marketing and promotional tactics show the most promise for profitably exploiting these uniquely consumer-based systems? What does the future hold for cloud-based entertainment content services?

Panelists
Mick Bass, Vice President, Alliances, Ascent Media Group
Claude Tolbert, Vice President Business Development, BitTorrent
Stephen White, Senior Vice President, Product and Content Management, Gracenote
Richard Bullwinkle, Chief Evangelist, Rovi
Moderator: Marty Lafferty, CEO, DCIA

Monetization Track
Panel:
Got Game? Learn from the Success of Online and Mobile Games in a Digital World
Games account for the largest portion of paid online content, well ahead of other forms of media, such as movies/video and news and online game companies such as Zynga and Playdom have attracted major VC attention. So how do you learn from the success of the gaming industry online and for mobile platforms and how do you really make money in this more and more complicated gaming universe with new digital platforms and other mediums and forms of entertainment now competing with the time and pocket-books of the audience?

Panelists
Tim Chang, Principal, Norwest Venture Partners
Ron Hirson, SVP, Marketing & Bus. Development, BOKU
Phil Alberstat, Partner, Fuel Industries Inc.
Chris Williams, General Manager of Mobile Games, PlayFirst
Adam Caplan, Vice President, Virtual Currency
Moderator: Gabriel Zichermann, CEO, beamME

3:00-3:30 Networking Break
3:30-4:15 Digital Content Track
Panel: Mobile Entertainment: What’s Working in 2010 and Beyond
This panel of experts will explore the explosive growth of entertainment, games and video on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Panelists
Evan Young, Senior Director, Product Marketing, TiVo
Adam Powers, Senior Director, Technology, Rovi Corp
Jim Eadie, Vice President, Digital Distribution, MTV Networks
Moderator: Ted Cohen, Managing Partner, TAG Strategic

Monetization Track
Panel: Data is King – Learning and Profiting from the Wealth of Information Gathered Online and from Mobile Devices
Companies are working fast to figure out how to make money from the wealth of data they’re collecting about our opinions, friendships and behaviors online. What business models are emerging to monetize this valuable data? What are the privacy issues?  What is the future for businesses focused on collecting data online?

Panelists
Michelle Smith, Prod. Man.: Global Media & Tech, 24/7 Real Media
Graham Mudd, VP, Media & Search, comScore, Inc.
Sara Öhrvall, SVP, Research & Development, Bonnier
Philip Smolin, General Manager, Platform Solutions Group, Turn
Bismarck Lepe, President of Products, Ooyala
Moderator: Joakim “Jay” Baage, VP of Content & Bus. Dev., Digital Media Wire, Inc.

4:15-5:00
Digital Content Track
Panel: Mobile Apps: Innovating Now and For the Future
With the opening of wireless networks and the Apple iPhone App Store, there has been a proliferation of mobile applications of all kinds. This panel will discuss the many opportunities surrounding mobile apps. What can we expect with the launch of the RIM/Blackberry and Android app stores? How are mobile apps innovating with respect to m-commerce, social networking and location-based services? What is the future for mobile applications?

Panelists
Chris Stavros, Technology Evangelist, LEVEL Studios
Daniel Odio-Paez, Co-Founder & COO, PointAbout
Gannon Hall, COO, Kyte
Tom Conrad, Chief Technical Officer, Pandora
Kelli Richards, President & CEO, The All Access Group
Moderator: Joe Jasin, Managing Director, DNA Investments, LLC

Monetization Track
Panel: Digital Madmen: The Evolution of Online Advertising
Rich media, in-game ads, in-text ads, content wraps, virtual goods, content sponsorships: There are so many new ad formats on the web today. Which ones work and which ones don’t? Is search advertising still the most effective form of advertising on the web or is the Google-era over? This panel of experts will discuss the evolution of online advertising from a business focused on the banner to a multi-faceted business with many new touch points. What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come?

Panelists
Pip Marquez de la Plata, SVP of Marketing, Meebo
Todd Sawicki, Chief Revenue Officer, Cheezburger Network
Rafi Mamalian, Executive Director, blip.tv
Jon Goldman, CEO, Qlipso/Veoh
Jim Louderback, CEO, Revision 3
Moderator: Irina Slutsky, SF Reporter, AdAge

5:00-6:00 Cocktail Reception
Advertisements


No Responses Yet to “#DMCW Digital Media Conference West/The Guide”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: