#CTIA #MEL2010 Billboard Mobile Entertainment Live! / VEVO Live Events, Original Programming and More…


I had a chance to talk with David Kohl of VEVO at CTIA’s Billboard Mobile Entertainment Live! today about their development slate of original programming, live events and syndication partners and he had much exciting news to share.  VEVO is now clocking 60 million monthly uniques across its distributed network since having launched last December, and the iPhone app they released just 7 weeks ago already has 3 million downloads. VEVO, a joint venture of Sony, UMG and the Abu Dhabi Media Company, and in partnership with YouTube, is uniquely structured to strike 360 deals with brands for coordinated media buys across mobile, online and IPTV platforms.  Current syndication partners include AOL and CBS Interactive, with more to be announced soon.  The goal is to make VEVO music videos as ubiquitous as Netflix, with the embeddable player streaming in music magazines, taxicabs, airlines, mmorpgs, digital signage, the living room (Google TV), and pretty much wherever else the audience lives (Facebook, etc.).  They have already signed up nearly 200 brands to sponsor original and live programming including VEVO GO Shows and AMEX Unstaged.  One can only hope that we’ll start to see a karaoke version of Friday Night Videos, a real-time Total Request Live that breaks local indie bands, and a Remix Sandbox where fans get to mashup tracks, footage and other artist assets.  As VEVO becomes more app centric, it will be interesting to see where they pop up next.  But with MTV recently dropping “music television” from its tag line, VEVO charting at #1 for music videos online, and lyrics being second only to p*rn as the most sought after web content, we’re betting that VEVO will soon become one of the most popular brands to have originated online.

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