#PAX Guide / Panels, Parties, Games


#PAX is sold out!  If you’re in SF this evening, say goodbye to gaming friends #OnTheRoadToPAX at the GAME Meetup from 6-8pm at Horatius, 350 Kansas/16-17th, then watch all the fun unfold at www.ustream.tv/pax2010.  And if you’re going to PAX, Sa 9/4 8pm-1am don’t miss the SEGA PAXtravaganza Community Event across the street from the Convention Center at the SEGA Gameworks Arcade, Gameworks Seattle, 1511 7th Avenue – open to the first 1000 – get there early for free food, drinks, games, prizes, schwag and live music by Cash Cash at 10pm.  Or stop by SEGA’s Booth #3625 for more.  Here’s the guide:

Friday, 10:00 AM – 11:00 AM, Pegasus Theatre

Rock Band 3 Design Q&A Free-for-all!

Are you excited about Rock Band 3, but still have burning questions that haven’t been answered in the press? Do you want to find out some of the decisions behind your favorite Rock Band 3 feature? Do you want to hear about some of the crazy features that were cut from the final game? Then the “Rock Band 3 Design Q&A Free for All” is for you! Come and join Sylvain Dubrofsky and Brian Chan, along with recent Rock Band design alumni Casey Malone and Dan Teasdale, and ask them ANYTHING about the design and features of Rock Band 3.

Panelists include: Brian Chan [Senior Designer, Harmonix Music Systems], Sylvain Dubrofsky [Senior Designer, Harmonix Music Systems], Dan Teasdale [Lead Designer, Twisted Pixel Games]

Friday, 10:30 AM – 11:30 AM, Main Theatre

PAX Prime 2010 Keynote

Best known for his work on the Thief series, System Shock and Deus Ex, we welcome Warren Spector as he delivers the keynote for PAX 2010. His history as a master storyteller and game designer will no-doubt play into his keynote as he shares his insight on games and gaming culture in the Main Theatre at Benaroya Hall. Note that the theatre will not be cleared between this session and the first Penny Arcade Q&A.

Friday, 10:30 AM – 11:30 AM, Raven Theatre

Game Design 101

In an hour we’re going to try to answer all your questions about what a game designer does, how to become a game designer and how to improve your game design skills. Impossible? Yes. Will it be awesome anyway? Absolutely! All levels of experience are welcome, from students to seasoned industry veteran to kick ass DMs who just wants to improve their D&D game. If you want to become a better designer this is the place to be! So join James Portnow, Richard Garfield, Nichole Lazzaro, Nick Fortugno and Jeff Hickman as we discuss how to get your design on.

-.-. — — . – — .-. — — — …– .—- —–

Panelists include: Nichole Lazzaro [Founder XEO Design], Richard Garfield [Designer, Magic: the Gathering, RoboRally], Nick Fortugno [Designer, Diner Dash, Playmatics], James Portnow [CEO, Rainmaker Games], Jeff Hickman [EP Warhammer Online], Steve Jackson [Steve Jackson Games]

Friday, 10:30 AM – 11:30 AM, Unicorn Theatre

GameTrailers.com Presents: Hello Fellow Babies! – Pach-Attack! LIVE

Michael Pachter. Yes, he’s real. Yes, he’s here. And yes, you can ask him your burning questions at this exclusive panel! Pach-Attack! has taken the web by storm, and since it was debuted on GameTrailers.com, the smarmy seer has become a household name. Here at PAX, this is your chance to challenge the analyst’s legendary wit and have your game industry questions answered live at this exclusive interactive panel.

Presented by: Michael Pachter [Managing Director of Equity Research/Analyst, Wedbush Securities]

Friday, 11:00 AM – 12:00 PM, Wolfman Theatre

8-Bit Soundwaves: A Look into the World of Chiptune Music

The chiptune phenomenon has exploded throughout the gamer scene! Chiptune (or 8-Bit) music has been rising in popularity since it first took shape in video games and computer programs of decades past. But chiptune isn’t just background music! More and more artists today are creating intricate and original musical compositions using retro gaming consoles as instruments. Find out where the method came from, where it’s going, and how artists such as Anamanaguchi, KGHB, and Fighter X are utilizing it to create unique 8-bit hits. Presented by CrunchyCo.com

Panelists include: Celene Ramadan [Musician, Leeni], Jack Waterman [Musician, Fighter X], Aaron Campion [Co-Owner/Musician, CrunchyCo/KGHB], Peter Berkman [Musician, Anamanaguchi], Gabe Hayward [Co-Owner/Musician, CrunchyCo/KGHB], Chris Lehfeldt [Musician, Infradead]

Friday, 11:30 AM – 12:45 PM, Main Theatre

Penny Arcade Q&A #1

Two mics on stage, two mics in the crowd. Line up for your questions and Gabe and Tycho will do their best to accommodate! And God, please no “who would win in a fight” questions. If you can’t make this particular Q&A, be sure to catch the second Penny Arcade Panel Sunday at 2:00pm. Note that the theatre will not be cleared before this session as it runs immediately after the keynote address.

Presented by Gabe and Tycho

Friday, 11:30 AM – 12:30 PM, Pegasus Theatre

Hal Halpin and Adam Sessler Talking Games

ECA President Hal Halpin and G4’s host of X-Play and Editor-in-Chief of games content, Adam Sessler discuss the hot topics that are affecting the video game industry today and look at trends that could impact gamers in the future. Topics of discussion will include net neutrality, digital rights, and the upcoming violence in video games U.S. Supreme Court case. The panelists will take questions from the audience if time permits.

Panelists include: Adam Sessler [Host of X-Play and Editor-in-Chief of games content, G4], Hal Halpin [President, The ECA]

Friday, 12:00 PM – 1:00 PM, Raven Theatre

Make a Scene with Telltale

Here’s your chance to get involved in the front lines of game creation, live! Team up with Telltale’s ace designers to create an impromptu game scene right before your eyes. You decide what should happen in the scene and work with our team to bring it to life right there at the panel, using our game engine and the magic of creative thinking. Plus, hear behind the scenes secrets about Telltale’s Sam & Max episodic game series, other upcoming projects, and the wonderful world of game design. In sessions that have become highlights of PAX each year, the event plays like your favorite night at an Improv club – with videogames. What could be better?

Friday, 12:00 PM – 1:00 PM, Unicorn Theatre

The Myth of the Gamer Girl: True Demographic or Anthropological Hooha?

Whether it’s just a single gal at home or an entire crew like the Frag Dolls & PMS clan, there are definitely hardcore gamers out there of the female variety. That said, is there something unique about women who play games? This panel will explore the myth of the gamer girl to settle the question once and for all: are there attributes that game designers and publishers need to consider to appeal to the women, or is it all just a bunch of hogwash that the marketing team is selling? Come listen to an expert panel of women who are confirmed passionate gamers of both the video and table topvariety. We will be providing cards at the beginning of the panel on which the audience can submit questions or discussion topics to ensure no stone is unturned in our quest for truth!

Panelists include: Karen Clark [Co-Founder GameMentorOnline at Women in Games International , EA & Bioware], Farah Houston [Sr. PM Xbox, Microsoft], Cassie Wallender [Product Manager, MySpace], Beth Goza [Sr. Community Manager, Microsoft], Alexis Hebert [Community Relations Manager, Terminal Reality]

Friday, 12:30 PM – 1:30 PM, Serpent Theatre

Raid Warning Live

Really, it’s all downhill from here. Seven and Brian Hough, hosts of the ill-humored World of Warcraft podcast, Raid Warning, step out from behind their avatars for their first ever live broadcast show. Expect the latest in WoW community news, prizes, and Cataclysm information while the hosts and their guests attempt to do what their fans have requested: be funny live. Guest Lineup: Alex Albrecht (The Totally Rad Show, Diggnation) Kim Evey (Producer of The Guild) and more!

Panelists include: Seven DeBord [Raid Warning Host, Caution4], Brian Hough [Raid Warning Host, Caution4]

Friday, 12:30 PM – 1:30 PM, Wolfman Theatre

The Basics of Good Game Design

Veteran designers James Ernest and Keith Baker have designed nearly every type of game imaginable. Board games? Pen and paper roleplaying? MMORPGs? Transparent gothic storytelling card games? Button based fighting games? They’ve done it. Join them for a discussion of the underlying principles of good game design, and a few laughs as well.

Panelists include: Keith Baker and James Ernest [Loneshark Games]

Friday, 1:00 PM – 2:00 PM, Main Theatre

A Sophisticated Evening with Rooster Teeth Productions

Brace yourself for awesomeness as the Rooster Teeth crew provides you with an hour’s worth of mind-boggling epicness of immense proportions. Be the first to see the final two episodes of Red vs. Blue: Revelation and have your face melted off.

This rousing panel will also include videos from other Rooster Teeth projects and more surprises so incredible that they are currently being guarded by attack dogs. Big f@$#ing attack dogs. If you miss this panel, you miss the opportunity to feel superior to your friends. Be there. Cake* will also be provided.

*There will be no cake.

Panelists include: The Rooster Teeth Gang, Hardened Inmates

Friday, 1:30 PM – 2:30 PM, Raven Theatre

OverClocked ReMix: Video Game Music Community

Video Game Music ROCKS! For over 10 years, OverClocked ReMix (http://ocremix.org) has been remixing your favorite video game music! Join us again at PAX as we cover the ins and outs of the site, challenge you with VGM trivia, give away exclusive prizes (physical albums GET!), and share news about current and upcoming album projects, including Mega Man X and Final Fantasy 9!! LET’S GO! \m/

Panelists include: David “djpretzel” Lloyd [Founder & President, OverClocked ReMix, LLC], Larry “Liontamer” Oji [Head Submissions Evaluator, OverClocked ReMix, LLC], Vinnie “Palpable” Prabhu [Judge, OverClocked ReMix, LLC], Amy “diotrans” Hsieh [ReMixer, OverClocked ReMix]

Friday, 1:00 PM – 2:00 PM, Pegasus Theatre

Booms, Headshots, and Scathing Comments: The Magical World of Web Video

Remember the dark internet of 1997? When animated gifs and stamp-sized screenshots were the best gaming media had to offer? Well that world is gone, replaced with a veritable utopia of web video, custom-crafted by gamers for gamers. Graham, Kim, Alex, and Garrett team up with Jeremy in a super-friendsian alliance to discuss the present state of web video, and what it took for them to get where they are today. Interested in knowing the differences between filming in LA and a quiet Canadian suburb? Want to dip your toe into the mysterious world of YouTube? This may well be the panel for you.

Panelists include: Graham Stark [Partner, Bionic Trousers Media], Jeremy Petter [Writer/Filmmaker/Graphic, Independent Contractor], Kim Evey [The Guild, Gorgeous Tiny Chicken Machine Show], Alex Albrecht [The Totally Rad Show], Garrett Hunter [Mega64]

Friday, 2:00 PM – 3:00 PM, Wolfman Theatre

Testers vs. The Game, the Life of a Tester

Have you ever wondered, “What does a QA Tester really do?”. We’ve got a panel of grizzled QA vets, filled to the brim with experience. Looking to get in the industry? We’ll dole out pearls of wisdom about life as a Tester, and you can decide if it’s the life for you! We’ll explore some of the horrific and awesome experience that our QA vets have been thru, as well as a demonstration about the different types of testers. When we’re done with our soapbox-rantings, we’ll open our panelists to your questions, No-Holds-Barred.

Panelists include: Michael Jorgensen [QA Lead, Zombie Studios], Ryan Sharpe [Founder, Get Well Gamers], James Costello [QA Lead, Sandlot Games], Chris Chamberlain [Lead SDET, and Co-Host of “Platform Biased”, MGS Rare], Kevin Darby [GTO Lead SDET – Halo Waypoint, MGS]

Friday, 2:00 PM – 3:00 PM, Serpent Theatre

A Live Demonstration of RAGE

Join Game Director, Tim Willits, and Design Director, Matt Hooper, for a live demonstration of RAGE, the groundbreaking new first-person shooter from id. Set in the not-too-distant future after an asteroid impacts Earth, you emerge into a vast and ravaged wasteland to discover humanity struggling to survive the deadly threat of bandit gangs, mutants, and the Authority – an oppressive government regime that has a special interest in you in particular. Featuring intense first-person shooter action, breakneck vehicle combat, an expansive world to explore and jaw-dropping graphics powered by id’s revolutionary id Tech 5 technology, RAGE promises an experience like no other. Q&A session to follow the demonstration.

Friday, 2:30 PM – 3:30 PM, Pegasus Theatre

1UP Alumni Impromptu Reunion

We spend a good deal of time sitting around drinking and remembering the good old days of 1UP (you know, way back in the mid-’00s?). A last minute cancellation opened up an hour in the panel schedule and we’re ready to fill it…with beer and good times. We’re inviting all of PAX to join us for a loving walk down memory lane. Cheers!

Panelists include: Jane Pinckard, Che Chou, Ryan O’Donnell, Andrew Pfister, Patrick Klepek, Karen Chu, Jeff Green, Garnett Lee, Cesar Quintero, Jason Bertrand, and maybe more!

Friday, 3:00 PM – 4:00 PM, Raven Theatre

LoadingReadyRun presents Desert Bus, Unskippable, ENN, and hilarity

Join the LoadingReadyRun crew as they talk about all their work, show you some new stuff and maybe even drop aggravatingly vague hints about future projects! Also, they’ll answer a bunch of your questions, assuming they don’t get distracted.

Friday, 3:00 PM – 4:00 PM, Unicorn Theatre

Memoirs of a Triple Agent

The game industry is like Starcraft: It has three sides (two of which hate each other) and you’re likely to get destroyed when first you get near any of them. Developers, publishers, and the media continue to coexist in a tense symbiotic relationship, and in this panel, industry veteran Greg Kasavin will walk you through what it’s like being on the inside of all three, and tips for how to deal with each. Kasavin’s unique experience having worked as editor-in-chief of a major gaming publication, as a line producer on a noted development team, and on the publishing side of a company behind some of the year’s biggest games has given him a broad perspective he hopes will usher in a new age of peace and prosperity in the industry. On second thought, he’d settle for you coming to this panel.

Moderated by: Greg Kasavin [Producer, 2K Games]

Friday, 3:30 PM – 4:30 PM, Serpent Theatre

What Do Fans Want? Fan Feedback on Community

InsomniacGames.Com, Naughtydog.com, IrrationalGames.com, Rockband.com: communities and websites devoted to them are everywhere, offering tons of unique content for fans. You can listen to podcasts about your favorite games, read blogs from CEOs or testers, talk to friends on forums, and participate in contests and polls. While every top developer has these offerings, they are all there for you. With that in mind, we want to ask you, how can we improve? In this panel we review some of the most popular community features and types of content and ask for your ideas and suggestions on how to make our communities better. Get a chance to talk directly with community managers and tell them what works and doesn’t in their community, and offer your own suggestions on what you’d like to see!

Panelists include: James Stevenson [Senior Community Manager, Insomniac Games], Alli Thresher [Community Moderator, Harmonix Music Systems], Arne Meyer [Community Strategist, Naughty Dog], Ben Swanson [Senior Community Manager, Visceral Games], Stephanie Bayer [Community Manager, Roundhouse Media]

Friday, 3:30 PM – 4:30 PM, Wolfman Theatre

Making Stories Worth Playing

For years, interactive fiction authors have grappled with the often conflicting demands of story, gameplay, interactivity and immersion. Good stories are not always good games, and while simulation and emergent story can ease pressure on designers, they come with their own problems. Interactive fiction authors and graphical game designers unite to discuss their solutions.

Panelists include: Robb Sherwin, Andrew Plotkin, Annie Carlson, Deirdra Kiai, Dan Shiovitz

Friday, 4:00 PM – 5:00 PM, Pegasus Theatre

Mega64: Panel For Laughs

No, they’ve never been arrested. There, now that that question is out of the way, who KNOWS what questions the Mega64.com crew will answer! Oh my gosh! I have to attend this!

Panelists include: Rocco Botte [Mega64], Derrick Acosta [Mega64], Shawn Chatfield [Mega64], Garret Hunter [Mega64], Eric Badour [Mega64]

Friday, 4:30 PM – 5:30 PM, Raven Theatre

Aion: Assault on Balaurea – An Evolved Fantasy MMO

Find out how the Aion MMORPG is expanding the online experience in Atreia with the upcoming free expansion Aion: Assault on Balaurea. Key members of the Aion team will share how the lore, design, and gameplay of Aion is evolving to give your Daeva the ultimate in-game experience. The panelists will take questions from the audience at the end of the presentation.

Friday, 4:30 PM – 5:30 PM, Unicorn Theatre

Movin’ on Up: How to Make It (Or Not) in Videogames Journalism

Do you run a videogame website and not getting enough PR love? Do you write about videogames and looking to go pro? Are you looking to get into videogame journalism? We’ll drop knowledge on how to get your site or writing noticed by the right people, how to run into the “right” people, and how to just get started in the first place — all straight from PR folks, veteran, and panelists who have gone virtual unknowns to writing for some of the biggest sites or publications out there. We’ll also dedicate a good amount of time to answer to your questions, so come prepared!

Panelists include: Arne Meyer [Community Strategist, Naughty Dog], John Drake [Manager, Communications and Special Projects, Harmonix Music Systems], Chris Kohler [Game|Life Editor, Wired.com], John Ricciardi [8-4]

Friday, 5:00 PM – 6:00 PM, Serpent Theatre

Penny Arcade: The Series Screening and Panel

Join 2 Player Productions for a screening of an episode, and then an open Q&A session with the guys behind the camera!

Panelists include: Paul Levering, Paul Owens, Asif Siddiky and Gabe Liberti

Friday, 5:00 PM – 6:00 PM, Wolfman Theatre

Beyond Pen & Paper: RPGs, Videogames, and the Mainstream

Role Playing Games – RPGs – have been around for decades now, evolving from their pen & paper roots to computers and consoles of all kinds. However, what started out as a niche genre has now crept into titles with mainstream appeal – Fallout 3, Mass Effect, and Oblivion. How did this jump happen? What differentiates the development of an RPG from other game genres, like shooters or platformers? Is it positive or negative to be an RPG game with their roots in pen & paper? And how in the heck do you go about defining what a “role-playing game” is to BEGIN with?? These questions and more will be discussed! Boundaries will be broken! Horizons will be expanded! And someone might actually use the term “THAC0”! Come roll twenties with us!

Panelists include: Brian Mitsoda [lead designer/founder, DoubleBear Games], Annie VanderMeer Mitsoda [game designer, ArenaNet], Tim Cain [design director, Carbine], Jeff Grubb [game designer, ArenaNet]

Friday, 5:30 PM – 6:30 PM, Pegasus Theatre

GameTrailers.com Presents: Entertaining the Gamer: What Does It Take?

What do Hey Ash What’cha Playin’?, Once Upon a Pixel and ScrewAttack all have in common? They’re all in this panel and they’re all original content producers on GameTrailers.com! Anthony Birch, Ashley Davis and Stuttering Craig discuss how their shows came to be and take the audience through the process of creating new shows. In addition, they will answer your questions – for a full hour of niche bliss! Moderated by GameTrailers’ own Daniel Kayser, this is the opportunity to pick the brains of some of your favorite content creators and discuss what it takes to create compelling gamer-centric content for the internet. Plus, be present to witness a special message from the Angry Video Game Nerd you’ll have to see to believe!

Panelists include: Craig Skistimas [Program Director, ScrewAttack], Anthony Burch [Content Creator, HAWP], Ashley Davis [Once Upon a Pixel], Daniel Kayser [Host/Producer, GameTrailers.com]

Friday, 6:00 PM – 7:00 PM, Raven Theatre

Do You Have A Chance Against IGN, 1UP, & GameSpot?

There are thousands of video game sites out there but most of the views and news are monopolized by bigger, better funded, more talented company websites. Game companies are out creating content for themselves, cutting out the middle man. But still you have dreams of making your own website about video games. How do you make a name for yourself? How much do you personally invest? How do you overcome these incredible odds? Or is there even a point? Come listen to people talk about both sides of the industry, those who made it and those who haven’t.

Panelists include: Gus Sorola [Director of Moon Based Operations, Rooster Teeth Productions], David Liao [Co-Founder, 4Player Podcast], Brad Simons [Co-Founder, 4Player Podcast], Nick Henderson [Co-Founder, 4Player Podcast], Jim Sterling [Reviews Editor, Destructoid]

Friday, 6:00 PM – 7:00 PM, Unicorn Theatre

The Various Roads to Becoming a Community Manager

You hear us on podcasts, see us in videos, read our blogs on websites, retweet us, argue with us on forums, and give us high fives at PAX. But have you ever wondered how we became community managers? From games journalism to forum moderation to public policy and QA, every road is different. Find out the random history of some of your favorite game studio community managers, and hear their advice on what skills and knowledge you’ll need to become one of gaming’s next-generation of community managers.

Panelists include: James Stevenson [Senior Community Manager, Insomniac Games], Jay Frechette [Community Manager, Visceral Games], Alli Thresher [Community Moderator, Harmonix], Arne Meyer [Community Strategist, Naughty Dog], Jennifer Kye [Company Blogger, Gameloft], Sam Huston [Independent]

Friday, 6:00 PM – 7:00 PM, Main Theatre

Square Enix

Details TBA

Friday, 6:30 PM – 7:30 PM, Serpent Theatre

Going Indie

Once upon a time, indie games were rare and solitary creatures, living lives of seclusion in the wilds of the internet – mod projects of best-sellers, small titles appealing to publishers to see a wider release. Now, thanks partly to the advent of programs like Steam, XNA, and Apple’s App Store, indie gaming has been on the rise, moving from niche audiences to gain mainstream acclaim and attention. Join indie devs Brian Mitsoda & Annie VanderMeer Mitsoda (DoubleBear Productions, “ZRPG”), James Silva (Ska Studios, “Dishwasher: Dead Samurai”), Ron Alpert (Headcase Games, “180”) and Derek Paxton & Matt Kimball (Theogenic, “Fall From Heaven”) about their experiences of going indie, tales of development, and advice for those looking to develop their own indie titles.

Panelists include: Derek Paxton [lead designer, Theogenic], Brian Mitsoda [lead designer/founder, DoubleBear Productions], James Silva [“lead dishwasher”, Ska Studios], Ron Alpert [lead programmer, Headcase Games]

Friday, 6:30 PM – 7:30 PM, Wolfman Theatre

PC Gaming: A Playground For The Exotic

The rarest experiences that happen in gaming happen on the PC. It’s a platform defined by it’s openness, inherently individual and made up of hundreds of incredible niches: flight sim enthusiasts that erect replica cockpits in their garage; hardcore military simmers that play 60-man co-op with real-life protocol; Starcraft athletes; authentic Indie gaming; Team Fortress 2 leagues; and machinima directors that bring drama, personality, and insanity to film. Join the PC gamer staff (and friends!) as we curate these wild gems – a selection of the most exotic experiences and sub-cultures that exist today on our platform. The session will be followed by an open Q&A.

Panelists include: Evan Lahti [Senior Editor, PC Gamer], Logan Decker [Editor-In-Chief, PC Gamer], Dan Stapleton [Reviews Editor, PC Gamer], Andy Bauman [Podcast Producer]

Friday, 7:00 PM – 8:00 PM, Pegasus Theatre

inFAMOUS 2: An Inside Glimpse into Creating the Superpowered Franchise

Go behind the scenes with key team members of Sucker Punch Productions, the developer behind the critically acclaimed PS3 blockbuster inFamous and upcoming inFAMOUS 2, as they showcase how they’re extending the superpowered franchise.

Friday, 7:30 PM – 8:30 PM, Raven Theatre

The PAX 10 Panel #1

The PAX 10 is a showcase of independent games to be exhibited at PAX. Our group of 50 industry experts have culled a selection of games into what they collectively feel are the ten best in regard to gameplay and overall fun-factor. Join the creators of those games live and on stage! Questions will be asked! Answers may appear! and you will get a chance to talk to these up and coming indie game superstars. This panel will feature the creators of Puzzle Bots, Retro City Rampage, Plane Weaver, Bastion, and Fowl Space. Also check out the second PAX 10 panel Saturday at 7:30pm.

Moderated by: Jeff Kalles [Penny Arcade]

Friday, 7:30 PM – 10:00 PM, Unicorn Theatre

Of Dice And Men: The Play

Of Dice and Men — a play by Cameron McNary How we roll. Why we play. Who we love. At PAX East, 150 people walked into the Naga Theater to see a reading of “a play about D&D”. Two hours and one thunderous standing ovation later, here’s what they had to say: “Genuinely funny… and surprisingly touching.” “We were both blown away… it’s something everyone should see and experience for themselves.” “I cried. ALL the tears. It was accurate and poignant.” Join us for the world premiere of “Of Dice and Men” — a play about friendship, what it means to be a grown-up, and why gaming matters.

Panelists include: Cameron McNary [Artistic Director, Critical Threat Theatre], Maureen McNary [Managing Director, Critical Threat Theatre], [CAST, Critical Threat Theatre]

Friday, 8:00 PM – 9:00 PM, Serpent Theatre

Get Your Girlfight On!

Get Your Girlfight On! Savvy lady-gamers get their game on in this all-live, all-female podcast from the women of IGN’s editorial team. Join the ladies of “Girlfight” as they dish about the games they love the most, the hottest new titles, inside scoop from the world of videogames, and of course, why chicks who love games kick a%$. The claws may come out for this one – you don’t want to miss it!

Panelists include: Nicole Tanner [Associate Editor, IGN.com], Dana Jongewaard [Editor-in-Chief, Green Pixels], Kristine Steimer [Games Content Planner, IGN.com], Meghan Sullivan [GamesDB Team, IGN Entertainment], Jessica Chobot [Host/Staff Writer, IGN.com]

Friday, 8:00 PM – 9:00 PM, Wolfman Theatre

From CG to Reality

From CG to Reality One costume designer is taking characters from your favorite games and making real, wearable, animatronic versions of them because she can. Come see how animatronic costumes are made, worn, and how taking a sculpt from Z-brush into reality sucks. A lot. Have you ever wondered how movie costumes are made, how to make space armor, or how a Krogan from Mass Effect 2 would look standing in front of you? Join Holly Conrad, a costume designer who made tiny clothes for Robot Chicken, as well as worked for leading animatronics company Garner Holt Productions, in a romp through making what normally never leaves the screen into functional, wearable creatures for scaring babies.

Panelists include: Jessica Merizan [Pop Culture, Writer], Tayler Hudson [Costume Actor], Stephanie Werner, Alex Gross, Holly Conrad [Designer, Fyriel Art]

Friday, 8:30 PM – 1:30 AM, Main Theatre

Friday Night Concerts

Join us and rock out with our musical guest friends. The lineup for Friday night includes: Anamanaguchi, Metroid Metal, The Protomen, and The Minibosses. Wristbands granting priority access to this event will be given out Friday morning to those at the front of the WSCC and Main Theatre lines, with the remaining seats being given away on a first-come, first-serve basis.

Friday, 8:30 PM – 10:00 PM, Pegasus Theatre

Giant Bombcast Live!

The world’s most popular podcast that is occasionally, tangentially about video games is descending on PAX, and there’s not a good goddamn thing any of you can do about it! Watch in abject horror as Ryan Davis, Vinny Caravella, Jeff Gerstmann, and Brad Shoemaker actively waste everyone’s time with stupid anecdotes, highly questionable inside jokes, and probably some ill-conceived audience interaction. Yes, it promises to be a magical hour of whimsy and glory as we all laugh, learn, and hopefully, make a few new friends along the way. Join us, won’t you?

Panelists include: Ryan Davis [Editor, Giant Bomb], Vinny Caravella [Producer, Giant Bomb], Jeff Gerstmann [Editor, Giant Bomb], Brad Shoemaker [Editor, Giant Bomb]

Friday, 10:00 PM – 11:00 PM, Raven Theatre

Penny Arcade: The Series Screening Part #1

Join us and watch the first half of the hit (according to us) web series Penny Arcade TV.

Panelists include: Paul Levering, Paul Owens, and Gabe Liberti

Friday, 10:00 PM – 1:30 AM, Unicorn Theatre

The Escapist Presents: Movie Night

Join The Escapist for an epic night of their critically acclaimed video, including: Zero Punctuation, Doraleous and Associates, Unskippable and A Good Knight’s Quest.

Friday, 10:00 PM – 11:30 PM, Serpent Theatre

PAX Late Show Recording Session

The PAX Late Show is the brand new talk show featuring your favorite geek celebrities. Also includes the premiere of new video content from hot web video creators, and a very special musical performance. Don’t miss your chance to be a part of the live studio audience for this first ever recording of the PAX late show with your hosts Rym and Scott of GeekNights.

Guests include: Alex Albrecht [Diggnation, The Screen Savers], Rooster Teeth [Red vs Blue], Jon St John [Duke Nukem], and more!

Saturday – 10:00 AM – 11:00 AM, Pegasus Theatre

Welcome to Reach

Join members of the Bungie team for a behind-the-scenes look at the studio’s final Halo game and most ambitious project yet. Various Reach team leads will share early concepts and insights that became the foundation for the story, characters, environments and technology of Reach while also reflecting on a decade of creating Halo. The final portion of the hour will offer attendees the opportunity to ask questions of the Bungie panelists.

Saturday – 10:00 AM – 11:30 AM, Room 304

Guild Wars 2: Designing Dynamic Events

What does it take to create MMO content? Veteran game designers Eric Flannum and Colin Johanson, key creators behind ArenaNet’s upcoming Guild Wars 2, will give audience members a unique perspective on designing MMO content in this fascinating talk and workshop. In an informal presentation, Eric and Colin will show you how Guild Wars 2 designers create events in the dynamic, living game world and the many factors to consider when designing any kind of MMO content. Attendees will leave with a greater insight into the work of game designers and a deeper understanding of the Guild Wars 2 dynamic event system.

This session is a ticketed event with limited attendance. Please stop by the Guild Wars 2 Booth #642 to find out how you could get a ticket.

Panelists include: Eric Flannum, Colin Johanson

Saturday, 10:30 AM – 12:00 PM, Main Theatre

Penny Arcade Make a Strip Panel

Penny Arcade Make a Strip Panel Ever wonder what goes into making a Penny Arcade comic? Join Gabe and Tycho in the Main Theatre, and take part in creating Monday’s HILARIOUS comic.

Saturday – 10:30 AM – 11:30 AM, Raven Theatre

City of Heroes Going Rogue™….and Beyond!

City of Heroes Going Rogue™ is this summer’s biggest super-powered MMO expansion, and the Paragon Studios® development team wants to tell you all about what it was like to once again redefine the on-line gaming experience. The Going Rogue expansion adds the brand-new world of Praetoria, four fantastic power sets, dynamic missions and the innovative Going Rogue alignment system. By going on a unique moral journey, players can finally choose to customize the most important part of their Hero or Villain’s on-line experience – their destiny. The Development Team from Paragon Studios® will share with the audience some of the challenges in revolutionizing the MMO marketplace. Hear about the innovations that Going Rogue introduces, find out about the unique challenges the team faced, and be the first to discover the secrets that lie in the future of City of Heroes.

Panelists include: Matt “Positron” Miller, Melissa “War Witch” Bianco, Ray Soto, Nate Birkholz

Saturday, 10:30 AM – 11:30 AM, Unicorn Theatre

Destructoid Live

Destructoid is the most popular indie gaming blog online, thanks in no small part to the unique and outspoken personalities who inhabit it. The site has regularly held PAX panels in the past, and this year aims to provide PAX Prime with its most varied, amusing and fan-friendly panel yet. Destructoid Live will feature three of the community’s most well known figures — Jim Sterling, Jonathan Holmes and Chad Concelmo. They will cover a variety of topics including the current trend of game journalism criticism, the console wars and the controversy of review scores. It’s like Destructoid, but live!

Panelists include: Jim Sterling [Reviews editor, Destructoid], Jonathan Holmes [Associate Editor, Destructoid], Chad Concelmo [Associate Editor, Destructoid], Yanier Gonzalez [Founder, Destructoid]

Saturday, 11:00 AM – 12:00 PM, Wolfman Theatre

Raising Geek Generation 2.0: Roll For Parenting Ability

How young is too young for The Hobbit? Why is LEGO Star Wars the best console game for your child? What’s the best way to deal with bullying? How can I control my disgust if my child tells me he likes Jar Jar? As a parent, how do you deal with smart phones, texting and technology in your kid’s life? These questions and many more will be discussed by writers for Wired.com’s GeekDad blog and other geek parents. Come share your stories and advice for how to make sure our kids grow up to be geeks like us! Don’t have kids? Show up and find out what may be in store for you if you ever do!

Panelists include: Ken Denmead [Editor], Dave Banks [Core Contributor], Michael Harrison [Core Contributor], Jonathan Liu [GeekDad], Paul Sabourin [Paul and Storm]

Saturday, 11:30 AM – 12:30 PM, Pegasus Theatre

Xbox Live – Entertainment Services at Scale

Join Eric “e” Neustadter as he discusses the challenges of scale including how and why Xbox Live does betas and answering the age-old question, “how do I get a job on your team?”

Presented by: Eric “e” Neustadter

Saturday, 12:00 PM – 1:00 PM, Raven Theatre

Game Masters vs. Rules Lawyers

Are you tired of getting swept up in the epic conflicts of ego that have cast their gloomy pall over RPG tables for decades? These power struggles are exhausting and disruptive, whether you’re an easy-going player, munchkin, game master, or rules lawyer yourself. Corvus Elrod, Indie Game Designer and RPG storyteller of 20+ years, discusses the left/right brain conflicts that feed RPG angst. He’ll then outline strategies–including tips on open-world gaming and the sharing of story control–that will help you put the focus back where it belongs–telling stories together.

Panelists include: Corvus Elrod [Semionaut & Narrative Designer, Zakelro Story Studio]

Saturday, 12:00 PM – 1:00 PM, Unicorn Theatre

World of Farmcraft

The lines between casual, social and MMO games are rapidly blurring. As the categories converge, what are the challenges and opportunities facing game designers, publishers and marketers? Will there be any distinction between these categories in the future? Do platforms even matter? Are game features now just direct marketing tools? Join a panel of game designers who are crafting the future of community-powered games. Invite your friends to unlock the special bonus!

Panelists include: Paul Peterson [Senior Game Designer, Gamehouse], Henry Stern [Director of Design, Zynga], Chuck Osieja [Creative Director, Microsoft], Tyler Bielman [Game Designer, Microsoft]

Saturday, 12:00 PM – 1:00 PM, Game Developer Workshop

What Videogame School is Right For ME?

This panel includes representatives from as many game dev programs as we can muster, moderated by the Education SIG Chair. The point is to get the panel talking about what their programs are like and what kind of student finds them a good fit. DigiPen, USC, Full Sail, Carnegie Mellon.

Saturday, 12:30 PM – 1:30 PM, Serpent Theatre

Halo: Reach Meetup

Details TBA

Saturday, 12:30 PM – 1:30 PM, Wolfman Theatre

MMO’s Empowering the Disabled, Enriching Lives

Games are fun to most people that play them, but to many in the disabled community video games can be the only real window to the world they have. The evolution of the MMO has given people with disabilities a way to reach out and have contact with the world in ways that were not possible even 8 years ago. Worlds like SL, and games like EQ and WoW have given many disabled and socially isolated people a way to present themselves to the world in there own way. To not be defined by a wheelchair or other impairments that can become a barrier to rich social engagements, build life long friendships. We will talk about the importance of gaming to the disabled community, touch on the importance of supporting the needs of this community, and explain the benefits that outreach can bring a game.

Panelists include: Mark Barlet [President and CEO, The AbleGamers Foundation], Halimat Alabi [Professor, Art Institute of California], Donna Prior [Developer, Freelance], Ben Herz [Medical Doctor, George Medical Collage], Johnny Richardson [Game Developer, LiquidBits, Inc.], Jeff Hickman [Producer, Mythic]

Saturday, 1:00 PM – 3:00 PM, Jamspace

PAX Prime Chiptune Music Showcase!

For many years, chiptune musicians from lands far and wide have gathered at the gates outside of PAX. Using portable gaming consoles, these lo-tek street buskers would blast their hand-crafted 8-bit tunes onto the streets of Seattle year after year. Slowly but surely, these humble 8-bit minstrels won the hearts of PAX attendees, who danced and cheered as bleeps and bloops filled the Autumn air. Now, charmed by their talent and persistence, the beneficent rulers of PAX have opened their doors to these plucky lo-fi performers, and granted them a special chiptune music showcase to take place this year inside the PAX JamSpace! Come indulge your ear drums and pump your fists to the sounds of Fighter X, Spamtron, Seanbad, Knife City and Zen Albatross at the first-ever PAX Prime Chiptune Music Showcase!

Saturday, 1:00 PM – 2:00 PM, Pegasus Theatre

Pitch Your Game Idea

You’ve got 45 seconds to deliver your idea to our panel of experts. The top three pitches will be picked for prizes and swag! (Please note that this is an open forum — there’s nothing keeping anyone, judges and attendees alike, from stealing your ideas! If you’re not comfortable with this, please don’t pitch your idea!)

Saturday, 1:30 PM – 2:30 PM, Raven Theatre

Game Writing & Rabid Badger Combat

Do you want to be a game writer? Do you like single handedly fighting rabid badgers while building a miniature version of the Eiffel Tower in a glass bottle? If you answered yes to either of these questions this is the panel for you! This panel will primarily focus on how to improve your chops as a game writer, discuss the future of storytelling and narrative design in games and answer your questions about how to become a game writer. As rabid badger fighting is vastly simpler than game writing it will be covered more briefly as, while it is an essential skill for any game developer, you should be able to pick it up at home through our series of instructional YouTube videos or the excellent, recently published, Idiot’s Guide to Rabid Badger Combat (chapter 10 covers how to build bottled miniatures while fending off omnivorous weasels). All skill levels are welcome, from hobbyist game writers to industry veterans to gamers who just want to get more out of their games. Join James Portnow, Tom Abernathy, Anne Toole and John Sutherland as the cover the ins and outs of writing for games.

-.-. — — . – — .-. — — — …– .—- —–

Panelists include: James Portnow [CEO, Rainmaker Games], Tom Abernathy [Game Writer, Microsoft], John Sutherland [Game Writer, Microsoft], Anne Tool, Gary Whitta

Saturday, 1:30 PM – 2:30 PM, Unicorn Theatre

From Concept to Cover: The Game Informer Selection Process

Ever wonder how games get on the cover of Game Informer magazine? From the exploration stage to full out execution, editors Andy McNamara and Andy Reiner explain how games go from a phone call to 4.5 million readers in this candid talk about how game journalists work with game companies to reveal gaming’s biggest hits. To share the developer perspective, director of marketing Leonie Manshanden, and lead artist Shawn Robertson join us to discuss landing the October cover, which will be revealed on stage for the first time.

Panelists include: Shawn Elliott [Associate Producer, Irrational Games], Andy McNamara [Editor In Chief, Game Informer], Andy Reiner [Executive Editor, Game Informer], Leonie Manshanden [Director of Marketing, Irrational], Shawn Robertson [Lead Artist, Irrational]

Saturday, 1:30 PM – 2:30 PM, Game Developer Workshop

Getting a Game Industry Internship

This panel features representatives from game companies that run active, ongoing internship programs, and perhaps one or two current interns. Also focuses on what it’s like to be an intern at a game company and how to get this kind of job.

Panelists include: Sue Bohle [President, Bohle Co.]

Saturday, 2:00 PM – 3:00 PM, Serpent Theatre

Weekend Confirmed LIVE at PAX 2010

Continuing the tradition started with 1UP Yours and then Listen UP, Garnett Lee, Brian Leahy, and Jeff Cannata bring the Weekend Confirmed podcast to PAX to be recorded in front of a live audience. It begins with a special PAX-edition version of Whatcha’ Been Playin? featuring the best of the show floor. In the second half it’s a live version of the Warning, with audience members invited to join the conversation as it happens. And you never know who may show up to fill the legendary fourth chair.

Panelists include: Garnett Lee [Host], Brian Leahy [Co Host], Jeff Cannata [Co Host]

Saturday, 2:00 PM – 3:00 PM, Wolfman Theatre

BEST PANEL EVER…with Machinima

While mostly known for wooing ladies in to “the act”, the Machinima staff is also known for creating entertaining, informative, and ground breaking videos for the gaming generation and beyond. Attendees of the panel will have questions answered, share some laughs, meet their favorite Machinima hosts, and possibly get a sneak peek at future projects.

Panelists include: Khail Anonymous [Segment Producer, Machinima], Adam Kovic [Senior Segment Producer, Machinima], Ron Campbell [VP Production, Machinima], Scott Robison [Senior Segment Producer, Machinima], Shaun Hutchinson [Segment Producer, Machinima]

Saturday, 2:30 PM – 4:30 PM, Pegasus Theatre

Acquisitions Incorporated: D&D Live!

Gabe, Tycho, and Scott Kurtz begin an adventure with one goal, find a way to bring back Wil Wheaton’s deceased character, Aeofel. This is unscripted Dungeons & Dragons before a live studio audience… and through the magic of TECHNOLOGY, the audience influences the game! Bring your cell phone and guide Jim Darkmagic, Binwin Bronzebottom, and Omin Dran to riches or ruin.

Panelists include: Scott Kurtz [Binwin Bronzebottom], Wil Wheaton [“Al”], Gabe and Tycho [Jim Darkmagic of the New Hampshire Darkmagics, and Omin Dran, CEO of Acquisitions Incorporated]

Saturday, 3:00 PM – 4:00 PM, Raven Theatre

We Study Games…Professionally: Academic Research and Game Studies

Are you interested in studying how games work or the effects they have on people? This group of academic researchers studies games from a variety of perspectives to help better understand how games work and what they mean for our culture. Working in the industry isn’t the only way to turn your interest in games into a job; this panel will even show sweet ways to approach a research paper about games.

Panelists include: Christopher Paul [Seattle University], Mark Chen [University of Washington], Nathan Dutton [Ohio University], Todd Harper [Ohio University], Shawna Kelly [University of Southern California]

Saturday, 3:00 PM – 4:00 PM, Unicorn Theatre

The Humble Indie Bundle

An epic tale of how five classic indie games (World of Goo, Aquaria, Gish, Lugaru HD and Penumbra Overture) joined forces in a cross-platform, drm-free, pay-what-you-want extravaganza and raised over 1.25 million dollars for themselves and 2 charities (Child’s Play and EFF) in 11 days. Hear an inside account from the trenches of the inspiration and perspiration that combined to make the HIB possible.

Panelists include: John Graham [COO, Wolfire Games], Jeffrey Rosen [President and web developer, Wolfire]

Saturday, 3:00 PM – 3:30 PM, Game Developer Workshop

Game Devs Aren’t Just Programmers

Representatives from design, localization, audio, writing, marketing, artists, producers, etc. fill this panel, moderated by a programmer. The point is to describe what these non-programming jobs are, how they participate in making games, and how tech-heavy this kind of job is or is not.

Saturday, 3:30 PM – 4:30 PM, Serpent Theatre

Totally Rad Show: Live

The Totally Rad Show: Live – Hosts Alex Albrecht (Diggnation), Dan Trachtenberg, and Jeff Cannata (Weekend Confirmed, Reviews on the Run) bring their Webby and Podcast Award winning geek culture show back to PAX for another epic panel. Join the guys for an explosion of movie, video game, TV, and comic book news and reviews, and see what makes this Revision3 show such an internet phenomenon.

Panelists include: Jeff Cannata [Host, Totally Rad Show], Dan Trachtenberg [Host, Totally Rad Show], Alex Albrecht [Host, Totally Rad Show], Mike Gaines [Producer, Totally Rad Show]

Saturday, 3:30 PM – 4:30 PM, Wolfman Theatre

Online Gaming Communities and “Real Life” Relationships

Are you are a member of one or more online gaming website communities? Perhaps the friendships and relationships you formed online have made their way into your everyday “real life”. You are certainly not alone. We will discuss the communities we have created and support, and how they impact real life relationships for gamers of all types. This was one of the more popular panels at the inaugural PAX East.

Panelists include: Derek “DSmooth” Nolan [Co-Founder / Host, 2old2play.com / 2old2type Radio], Chloe “PMS Kitty” Brown [Co-Founder / Community Manager, GamerchiX / PopChiX] , Cathlin “Catastrophe” Sentz [Reviews Editor / Community Manager, ZTGD.com / N4G.com], Ryan “H2O Rip” Chaply [Product Manager, PMS | H2O], Aaron “HMXhenry” Trites [Community Manager, Harmonix]

Saturday, 4:00 PM – 4:30 PM, Game Developer Workshop

Rise of the Indie Game Developer

iPhone and console dlc have opened up new distribution paths for indie game developers. A panel of well-spoken, in-the-trenches game devs answer questions from the audience (and from questions submitted online ahead of time).

Saturday, 4:30 PM – 5:30 PM, Raven Theatre

Women Own: A Conversation with Researchers, Professionals, and Gamers

Girls and women game — alone, in groups and guilds, with girlfriends, boyfriends, husbands, and kids. From raiding on WoW to shooting Covenant on Halo to collecting Pokemon, “females” (as we are often referred to by male players) are an incredibly important market for games. Nevertheless, from its organization of work to design, marketing, and game content, the industry remains a challenging place for women wanting to work in it and those who love to game. At this panel, producers and consumers team up to discuss these issues. Panelists include Brittany Aubert, a producer at 5th Cell, the makers of Scribblenauts; Carol Stabile, from the U of Oregon; Staci Tucker, a scholar who researches harassment in online gaming; and David Baker and Mara Williams, members of a feminist guild on WoW.

Panelists include: Carol Stabile [Professor, University of Oregon], David Baker [Technology Specialist, University of Oregon], Staci Tucker [Graduate Student, University of Oregon], Mara Williams [Graduate Student, University of Oregon], Brittany Aubert [Producer, 5th Cell], Marlo Huang [VP, Media Director, Liquid Advertising]

Saturday, 4:30 PM – 5:30 PM, Unicorn Theatre

GameTrailers.com Presents: Bonus Round LIVE!

The renowned video game discussion show featuring the biggest names in the industry goes LIVE! From debating the most important topics the industry faces to challenging the convention of the business, Bonus Round has always been known for rallying the facts, the insight, and the future forecasts. In this live discussion, our panel tackles the most relevant industry topics and also gives you a chance to take your questions straight to Geoff Keighley and our esteemed industry insiders!

Moderated by: Geoff Keighley [Host/Executive Producer, MTV Networks]

Saturday, 5:00 PM – 6:15 PM, Main Theatre

Star Wars Games – REVEALED!

LucasArts and BioWare unite on stage once again to give PAX attendees an exclusive in-depth look at Star Wars: The Old Republic! Don’t miss your chance to be the first to hear and see new details about the MMORPG that everyone is talking about. As an added bonus, attendees will also get an explosive look at a demo of Star Wars: The Force Unleashed II, the sequel to 2008’s blockbuster best-seller. LucasArts will demonstrate now fugitive Starkiller’s devastating force powers in an exclusive look at this galaxy-altering game.

Saturday, 5:00 PM – 6:00 PM, Pegasus Theatre

G4’s Feedback Live!

Did you know? In its first iteration, G4’s weekly webshow Feedback was dedicated to analysis of the Asian financial markets. Viewer suggestions led to us tweaking the format, and it became Adam Sessler’s Adults-Only Poetry Slam. Ratings improved slightly, but the show really took off when we started talking about videogames. Come see Adam Sessler, Abbie Heppe, Kevin Kelly, and the rest of the G4 All-Stars on Feedback Live! Who knows? You might be there when we change the format to a Saturday afternoon dance party.

Panelists include: Adam Sessler [Host, Editor-in-Chief, G4], Abbie Heppe [Sr. Gaming Content Producer, G4], Kevin Kelly [Games Editor, G4], and Special Guests!

Saturday, 5:00 PM – 6:00 PM, Serpent Theatre

Musical Guest Panel

Join a mix of our musical guests as they tell stories about their experiences as geek rock icons, what it’s like to have an internet fanbase, the games and other influences they’ve had along the way, and what you should and shouldn’t do if you’re interested in starting up a band in this genre. Panelists Include: The PAX Prime musical guests!

Moderated by: Jeff Kalles [Penny Arcade]

Saturday, 5:00 PM – 6:00 PM, Wolfman Theatre

The Evolution of RPGs

Some say that Dungeons & Dragons has become more like an online computer game. Given that MMOs evolved from tabletop RPGs, what does this actually mean? What are the greatest strengths of each medium, and what can be done to build a better game? When you mix chocolate and peanut butter, does it taste great or is it just awful? Join a panel of experts with experience across a wide field of game design.

Panelists include: Richard Garfield, John Tynes, Chris Pramas [Green Ronin], Keith Baker

Saturday, 6:00 PM – 7:00 PM, Raven Theatre

How to Podcast Like a Pirate, Presented by Rebel FM and The Geekbox

Back when all the good gaming podcasts vanished in early 2009, a motley group of otherwise-professional editors said to themselves, “Imma gonna start me my own radio talk show whatsit.” Now, after nearly two years of jury-rigged and profitless Interwebs “broadcasting,” Rebel FM and The Geekbox are widely regarded as two of the most beloved gaming podcasts this side of whatever’s beating them on iTunes this week. Join an amalgamation of podcasting pseudo-somebodies as they discuss how they got here, what’s great (and not-so-great) about going rogue, and where they hope this whole “podcasting” fad veers next.

Panelists include: Ryan Scott [Editorial Director/Co-Host, The Geekbox], Arthur Gies [Co-Host, Rebel FM], Karen Chu [Co-Host, The Geekbox], Anthony Gallegos [Co-Host, Rebel FM]

Saturday, 6:00 PM – 7:00 PM, Unicorn Theatre

Canon Fodder is back!

PAX East was only the beginning. Canon Fodder is back! What are the 10 best video games ever made? At PAX East, former journalism peers and eternal game-arguing rivals N’Gai Croal (Hit Detection) and Stephen Totilo (Kotaku), introduced their semi-ridiculous and fully-entertaining interactive method for choosing the 10 best games of all time. Yes, they made a game out of choosing the 10 best games of all time. The list changed more than a dozen times at PAX East based on decisions made by some of gaming’s top creators. At PAX Prime, that list will change again during our Canon Fodder phase two, thanks to input from a whole new batch of gaming stars. There’s still a chance to get Majora’s Mask on top, unless N’Gai has anything to say about it.

Panelists include: N’Gai Croal [Hit Detection], Stephen Totilo [Kotaku]

Saturday, 6:30 PM – 7:30 PM, Pegasus Theatre

Wil Wheaton!

Details TBA

Saturday, 6:30 PM – 7:30 PM, Serpent Theatre

Insomniac Games: Behind the Scenes on Ratchet & Clank: All 4 One

Insomniac Games, the development team behind the critically-acclaimed Ratchet & Clank and Resistance franchises, discuss their next Playstation 3 project, Ratchet & Clank: All 4 One. Attendees will be treated to the first official U.S. demo of Ratchet and Clank: All 4 One and will also have the opportunity to ask questions during a Q&A with Insomniac.

Saturday, 6:30 PM – 7:30 PM, Wolfman Theatre

So You Want to Land a Marketing Job in the Game Industry?

Studios need all kinds of services and people, including marketing and advertising agencies, PR reps, internal marcom guys, video bloggers and social media experts — and they even take interns! Or, you could be a journalist! Learn what skills are needed and how to find the right job for you. Five senior executives from different sectors of the industry will give you advice. This session, one of the most popular sessions at PAX East, will allow everyone attending the chance to ask their personal questions.

Panelists include: Sue Bohle [President, Bohle Co.], Wendy Despain [Dialog Writer/Designer, International Hobo]

Saturday, 7:30 PM – 8:30 PM, Raven Theatre

The PAX 10 Panel #2

The PAX 10 is a showcase of independent games to be exhibited at PAX. Our group of 50 industry experts have culled a selection of games into what they collectively feel are the ten best in regard to gameplay and overall fun-factor. Join the creators of those games live and on stage! Questions will be asked! Answers may appear! and you will get a chance to talk to these up and coming indie game superstars. This panel will feature the creators of Altitude, Hegemony: Philip of Macedon, Solace, Shibuya, and Super Meat Boy. Also check out the first PAX 10 panel Friday at 7:30pm.

Moderated by: Jeff Kalles [Penny Arcade]

Saturday, 7:30 PM – 8:30 PM, Unicorn Theatre

Game Mechanics and Mechanism Design

“Mechanism Design” is perhaps one of the most fundamental concepts required in good game design. Simply put, it is the idea that the game creator, by manipulating the rules of the game, can encourage, without coercion, particular play behavior. Or, to put it another way, a game can manipulate you into certain behaviors you might not otherwise have considered. While it’s one of those scary, math-heavy “game theory” constructs, it can be illustrated (and used) without an advanced mathematics degree. If you’re a gamer, it’s likely been used to great effect on you already. Why not learn the secrets behind the science of game-centered mind control? From the creators of Beyond Dungeons & Dragons, Beyond Candyland, and Losing Should Be Fun.

Panelists include: Scott Rubin [Host, GeekNights], Brandon “Rym” DeCoster [Producer, GeekNights]

Saturday, 8:00 PM – 9:00 PM, Pegasus Theatre

After Hours with Scott and Kris

PAX welcomes its first official late-night talk show featuring Scott Kurtz and Kris Straub, the talent behind PATV’s Blamimations. After Hours with Kris and Scott promises an hour of laughs, celebrity interviews and maybe even a musical guest — it’s a show so spontaneous, we won’t know what’s planned until the show’s over. Concert counter-programming at its finest!

Saturday, 8:00 PM – 9:00 PM, Serpent Theatre

Twittering for the Man: Social Media & Game Publishers

Community managers have long been an asset to game developers — but spokesgeeks for publishers? That’s a fairly new one. Some of the biggest publishers are building direct lines of communication to their biggest fans and harshest critics, so GamePro’s editor-in-chief John Davison will ask some of the most well-known architects — Microsoft’s Larry “Major Nelson” Hryb, Activision’s Dan “OneOfSwords” Amrich, EA’s Jeff “Greenspeak” Green, and Sony’s Jeff “JeffPS” Rubenstein — to explain their unusual roles, carefully balanced between the fans and The Man. How much freedom do they have under a corporate umbrella? How much are they making it up as they go along? And how come none of them seem to do their jobs the same way? Their answers will Twitter your Facebook off. Or something.

Panelists include: Larry Hryb [Director of Programming for Xbox Live, Microsoft], Dan Amrich [Social Media Manager, Activision], Jeff Rubenstein [Social Media Manager, SCEA], Jeff Green [Editor-in-Chief, ea.com, Electronic Arts], John Davison [Editor-in-Chief, GamePro]

Saturday, 8:00 PM – 9:00 PM, Wolfman Theatre

The Future of PC Gaming

The PC is by far the most prevalent gaming platform in the world and is likely to be for the foreseeable future. The majority of innovations in gaming continue to be driven on the PC platform. Recent examples include 3D, touch screen, and multi-screen technologies – but what lies ahead? Come to this PC Gaming Alliance-led panel discussion to find out. Panelists will include Chris Taylor, Gas Powered Games; Bryan de Zayas, Dell/Alienware; Kevin Unangst, Microsoft; and David Cole, DFC Intelligence.

Panelists include: David Cole [Analyst, DFC Intelligence], Kevin Unangst [Microsoft], Byran De Zayas [Global Product Marketing Manager, Dell/Alienware], Chris Taylor [CEO and Creative Director, Gas Powered Games]

Saturday, 8:30 PM – 1:30 AM, Main Theatre

Saturday Night Concert

Our Saturday Night Concert features MC Frontalot, Paul & Storm, and Jonathan Coulton. Wristbands granting priority access to this event will be given out Saturday morning to those at the front of the WSCC and Main Theatre lines, with the remaining seats being given away on a first-come, first-serve basis. And the opening act? The fourth round of the Omegathon, featuring teams battling to the death for your pleasure.

Saturday, 9:00 PM – 10:00 PM, Raven Theatre

Game Over: Why the Future of Online Gaming Depends on Net Neutrality

If you play multiplayer games online, download games over the Internet or just read gaming blogs, you’ve got a stake in the Net Neutrality debate–whether or not you know it. Currently, public interest groups, tech companies and others are fighting for so-called “Net Neutrality” rules that would make it illegal for ISPs to treat different types of traffic differently. Why would they want to do that? In order to make more money, of course. Without Net Neutrality rules, ISPs could charge large websites and service providers for access to a “fast lane,” leaving indie developers, small publishers and the rest of us stuck in the “slow lane”. We’ll explain why Net Neutrality is important, why the gaming community needs to get involved and how you can help.

Panelists include: Michael Weinberg [Staff Attorney, Public Knowledge], Mehan Jayasuriya [Director of Outreach and New Media, Public Knowledge]

Saturday, 9:00 PM – 10:00 PM, Unicorn Theatre

JourneyQuest Screening: The Gamers

Following a group of dysfunctional adventurers on a quest to discover and destroy the mythical Sword of Fighting, JOURNEYQUEST is a comedic adventure through the fantasy world of Fartherall, where intellectual orcs, incompetent wizards, and holy zombies form the living (and not-so-living) backdrop to an epic story of unrequited love, burning passions, and severely reluctant heroism. And running away. Lots of running away …

A seven episode web series from Dead Gentlemen Productions and Zombie Orpheus Entertainment, JOURNEYQUEST stars Christian Doyle (THE GAMERS: DORKNESS RISING) and Anne Kennedy. The first few episodes will be presented by series creators Ben Dobyns, Kat Ogden, and Matt Vancil.

Saturday, 10:00 PM – 11:00 PM, Raven Theatre

Penny Arcade: The Series #2

Lets finish this off, drop by Raven Theatre and watch the second half of the Penny Arcade series.

Panelists include: Paul Levering, Paul Owens, and Gabe Liberti

Saturday, 10:00 PM – 12:00 AM, Wolfman Theatre

Blamimations Screening

Blamimations are a series of animated shorts from our friends Scott Kurtz and Kris Straub. They are also ridiculously funny, and we will be showing every episode of the web series in Wolfman Theatre.

Presented by: Scott Kurtz and Kris Straub

Sunday, 10:30 AM – 11:30 AM, Main Theatre

Major Nelson Podcast

Come for a live recording of Major Nelson’s Podcast with Xbox LIVE’s own Major Nelson, E, Stepto, and lollip0p. Expect shenanigans, epic giveaways, and Kinect!

Sunday, 10:30 AM – 11:30 AM, Pegasus Theatre

Blamimations ALIVE! with Kris and Scott

PA: TV veterans Scott Kurtz (pvponline.com) and Kris Straub (chainsawsuit.com) take you deeply behind the scenes of their hit Blamimation series for one magical hour. Will you help come up with the next breakout hit character? Will you watch it come to life? Will you see Kris and Scott BS for 55 minutes? No, maybe, and yes.

Sunday, 10:30 AM – 11:30 AM, Raven Theatre

The GameSpy Debriefings LIVE!

Every week, a bunch of bozos who used to work at GameSpy (and one bozo who still does) get together in a room and fill gamers’ ears with some of the most insane crap ever heard on iTunes. And for one night only these bozos are assembling to do their thing on a live podcast where you will most likely learn nothing of value about games. Or anything else, for that matter. Join IGN Entertainment’s Ryan Scott, Anthony Gallegos, Scott Bromley, Arthur Gies, and Putnam Whipple, as well as the CEO of Threadless and the former president of Orion Pictures, as they sound off on… well, come see (and hear) for yourself!

Sunday, 10:30 AM – 11:30 AM, Unicorn Theatre

LEGO Universe: MMOG Building Creativity Exposed

Take an in-depth look inside the creative process of bringing LEGO worlds to life through storytelling and fan collaboration, to create a truly unique MMOG. Six LEGO Group and NetDevil panelists will discuss their roles in the development of LEGO Universe, from senior directors to mega fans and builders. In addition to discussion of the game’s storyline and creative building aspects, panel attendees will watch an in-game creation come to life in real time.

Panelists include: Mark Hansen [Senior Director, The LEGO Group], Ryan Seabury [Creative Director, NetDevil], Chris Brubaker [Media Coordinator, NetDevil], Ryan Baier [Videographer, NetDevil], Steve Barker [LEGO Universe Partner, The LEGO Group]

Sunday, 11:00 AM – 12:00 PM, Wolfman Theatre

Organizing a Child’s Play Fundraiser

Starting a fundraiser for Child’s Play Charity? Make this panel your next step! Join the founders of Ümloud! (San Francisco) and “Desert Bus for Hope” (Victoria, B.C., Canada) as they talk about their process in creating a charity event for Child’s Play. Whether your idea is to run a fund-drive over the internet or a local event set in the real world, we’ll help point you to the right path to make a successful event.

Panelists include: Graham Stark [Co-Creator, LoadingReadyRun], Chris Kohler [Co-Founder, Ümloud!], John “Seg” Seggerson [Co-Founder, Ümloud!]

Sunday, 12:00 PM – 1:00 PM, Pegasus Theatre

Further Greetings from a Dead-Tree Dinosaur Cartoonist

FoxTrot cartoonist Bill Amend returns to PAX with an all-new slide show!

Presented by: Bill Amend

Sunday, 12:00 PM – 1:00 PM, Raven Theatre

In(die)credible! The Best New Games You Haven’t Played

Curious about the Indie Games community? Wondering which upcoming titles have developers talking? Looking for something different? Then go play “Don’t Shit Your Pants”! Or better yet, come to our talk! Our mile-a-minute panel will highlight the new, the innovative and the exciting; games that inspired our work, recent releases we can’t stop playing, and upcoming projects we’re dying to get our hands on. From elegant experiences to mind-bending mechanics to hilarious premises, we’ll showcase some of the best and brightest games that Indie Games has to offer in 2010… and beyond!

Panelists include: Eitan Glinert [Fire Chief, Fire Hose Games], Robin Hunicke [thatgamecompany], Nathan Vella [Capybara Games], Dylan Fitterer [Audiosurf LLC], Andy Schatz [Pocketwatch Games]

Sunday, 12:00 PM – 1:00 PM, Unicorn Theatre

The Art of the Dungeon Master

Being a great Dungeon Master requires a variety of skills. Part referee, part storyteller, and part actor. The art of the Dungeon Master is in combining all of these talents to become a superhuman, D&D-propelling package. Join a team as they discuss various tips and tricks to bring the best adventure to your players, as well as ways to make them equal participants in the story. A Q&A session will follow the panel discussion.

Sunday, 12:30 PM – 1:30 PM, Main Theatre

X-Play LIVE: A Show on Television

Through 12 years, 3 name changes and over 1,084 episodes X-Play has persevered as the most watched videogame show on television and was almost nominated for a Primetime Emmy. Each episode is packed with brutally honest reviews, hands-on demos, and the occasional off-hand reference to early David Cronenberg movies. Join hosts Adam Sessler and Morgan Webb with correspondents Blair Herter, Abbie Heppe and the X-Play crew for their biggest live event ever (**this year**). They’ll take questions from the audience, reveal world exclusive behind-the-scenes stories, and mock whoever dares ask about the infamous “Crisis Core” review. Be there for the event of a lifetime and learn what it really feels like when you win a Telly, how deep cable is a life changing experience, and why having a career playing video games can actually be as fun as it sounds.

Panelists include: Adam Sessler [Host and Editor-in-Chief, Games Content, G4], Morgan Webb [Host, G4], Blair Herter [X-Play correspondent and Deep Teaser, G4], Abbie Heppie [Games Editorial, G4], JP Shub [X-Play Supervising Producer, G4], Wade Beckett [X-Play Executive Producer, G4]

Sunday, 12:30 PM – 1:30 PM, Serpent Theatre

Rookie Years: Stories from First Projects

How did you get that gig and what happens after you’ve landed your dream job? Julian Murdoch (Gamer’s with Job’s podcast) uncovers the stories of four new developers and their first projects. Developers including Jeff Green (Electronic Arts) and David Heron (Hothead) reveal their shared experiences, misconceptions, successes and failures. Audience questions will be answered.

Panelists include: David Heron [Game Designer, Hothead Games], Julian Murdoch [Founder, Gamer’s with Jobs], Jeff Green [Electronic Arts]

Sunday, 12:30 PM – 1:30 PM, Wolfman Theatre


You’ve spent the time and money building your community site, and now you’re looking to take it to the next level. Maybe you want to get a job as a professional Community Manager, or maybe you’re just looking for tips on how to get publishers to pay more attention to your site. Whether you’re just starting out, or have been running a site for years, this panel is the best place to get your questions answered. Together, these community managers have represented some of the biggest franchises, developers, and publishers in the game industry, and most of them started out just like you – running a fan site.

Panelists include: Matthew Pruitt [FPS Community Manager, Electronic Arts], Jon Goff [Community Manager, 343 Industries], James Stevenson [Senior Community Manager, Insomniac Games], Justin Korthof [Community Manager, Robot Entertainment]

Sunday, 1:30 PM – 2:30 PM, Pegasus Theatre

Xbox LIVE Enforcement: Tales from the Din Part 3: The Conclusioning

Enforcement on the Xbox LIVE service isn’t just about whacking the bad guys. Join Stephen “Stepto” Toulouse, head of Xbox LIVE Policy and Enforcement, as he walks you through the ins and outs of policing the service (along with some fun stories), working with game developers to keep ahead of the miscreants when designing their titles, and working with the gaming community as a whole to understand how gamers want to be safe online. Stepto and his team will also take your questions about banning, cheating, or anything else you’d like to know about protecting the service. This panel will complete the trilogy of the previous parts presented at PAX Prime 2009 and PAX East 2010 with all new content and fun.

Panelists include: Steve Clark [Enforcement Program Manager, Microsoft], Boris Erickson [Enforcement Program Manager, Microsoft], Andreas Holbrook [Enforcement Program Manager, Microsoft], Stephen Toulouse [Director, Policy and Enforcement, Xbox LIVE, Microsoft]

Sunday, 1:30 PM – 2:30 PM, Raven Theatre

1UP’s Retronauts: Holy Crap, the NES is 25 Years Old

Can you believe that Nintendo’s NES console is twenty-freaking-five years old this fall? Do you feel old yet? Well, you certainly will if you come to this panel and listen to a bunch of old people reminisce about the console’s history (and about their back pains and bunions). Jeremy Parish, Frank Cifaldi, Chris Kohler, and Nich Maragos will lead you on a guided tour of classic 8-bit gaming, alleged monopolism, and your own looming sense of mortality.

Panelists include: Nich Maragos [Localization Editor, Atlus], Chris Kohler [Editor, Wired], Frank Cifaldi [News Editor, 1UP], Jeremy Parish [Executive Editor, 1UP]

Sunday, 1:30 PM – 2:30 PM, Unicorn Theatre

The Insomniac Games Full Moon Show LIVE

One of gaming’s most beloved and long-time developer podcasts brings the show live to PAX Prime. Join host James Stevenson (Senior Community Manager, Insomniac Games) and key talent from Insomniac Games as they record the next episode of the Full Moon Show. Also on tap will be a special mystery guest, and a new Behind the Scenes look at Insomniac Games. The live show will also feature a segment of “I Want Your Job!” as well as plenty of time for you to ask questions – and perhaps even win some rare swag!

Panelists include: James Stevenson [Host, Senior Community Manager, Insomniac Games], Chad Dezern [Studio Manager, NC, Insomniac Games], TJ Fixman [Senior Writer, Insomniac Games], Shaun McCabe [Production Director, Insomniac Games], Calvin Wong [Associate Content Artist, Insomniac Games]

Sunday, 2:00 PM – 3:00PM, Main Theatre

Penny Arcade Q&A #2

For their return tour of PAX Prime 2010 they’re back for another Q&A! Live! On stage! Like never before! Except for that time on Friday! Line up for your questions and they’ll do their best to answer them. Anyone who starts with “who would win in a fight…” will be escorted out of the Main Theatre.

Presented by: Gabe and Tycho

Sunday, 2:00 PM – 3:00PM, Serpent Theatre

Can Publishers Add Value for Indie Developers?

The launch of Xbox Live Arcade and PlayStation Network came with the promise of a true democratization of access for indie developers. Third party publishers would no longer filter indies’ access to the marketplace, they would go direct to gamers. However, success can be limited in this brave new world, as each first party seeks to lock exclusives and share scarce marketing dollars among a hundred titles per year. Is it time for publishers to step back in? Besides funding, what else can they offer? In this panel, a leading game journalist asks a panel of indie developers and a publisher what options open up in this approach, what trade-offs exist, and what the future landscape looks like.

Panelists include: Stephen Totilo [Kotaku], Bob Berry [CEO, Uber Entertainment], Jeff Agala [Creative Director, Klei Entertainment], Michael Wilford [CEO, Twisted Pixel], Ian Wilkinson [CEO, Hothead Games], Jamil Moledina [Business Director, EA]

Sunday, 2:00 PM – 3:00 PM, Wolfman Theatre

Idle Thumbs Podcast live episode

Join the hosts of the Idle Thumbs podcast for a live reunion episode. Not content speaking to you solely through your computer, we’ve decided go to the extra mile — to cast an actual pod into your actual face, before your very eyes! Video games. Panelists include: Chris Remo (Gamasutra), Jake Rodkin (Telltale Games), Nick Breckon (Bethesda), and possible guests. There will be a song this week.

Panelists include: Jake Rodkin [Designer, Telltale Games], Chris Remo [Editor-At-Large, Gamasutra], Nick Breckon [Community Manager, Bethesda Softworks]

Sunday, 3:00 PM – 4:00 PM, Pegasus Theatre


Gearbox Software, developers of Borderlands, Brothers in Arms, Aliens: Colonial Marines and others, appear once again to candidly talk with PAX about everything they are involved with! Jump in for juicy exclusives, surprising disclosures, unbelievable scoops and behind the scenes access on what Gearbox is up to – straight from the source. Have a first hand look at live presentations and never before seen footage of upcoming Gearbox releases! A question and answer session will give YOU the chance to address the rumors and tell the team what you want to see from Gearbox next!

Panelists include: Randy Pitchford [CEO, Gearbox Software], Brian Martel, [Executive Vice President, Gearbox Software], Mikey Neumann [Creative Director, Gearbox Software]

Sunday, 3:00 PM – 4:00 PM, Queue Room

Penny Arcade Signing! Nearly 12 Years of Bullshit

Need to get your copy of Nearly 12 years of Bullshit: The Splended Magic of Penny Arcade signed? This is the place, for nearly an hour Gabe (Mike) and Tycho (Jerry) will be signing in the queue room.

Sunday, 3:00 PM – 4:00 PM, Unicorn Theatre

Ask a Games Journalist: Veteran Editors Answer Any and All Questions

How do I get a job in the games industry? What college degree should I pursue? Are games journalists on the take? How can anyone give Heavy Rain a 7/10? Walk up to the mic and ask away – we’ve assembled a team of industry professionals who are ready to field your questions. BTW, the answers are: Show up, Doesn’t matter, No, we barely have enough money for soup and rent, and Because it’s a story-driven game with a crappy story.

Panelists include: Francesca Reyes [EIC, Official Xbox Magazine, Future US], Brett Elston [Executive Editor, GamesRadar, Future US], Logan Decker [EIC, PC Gamer, Future US]

Sunday, 3:00 PM – 4:00 PM, Raven Theatre

How NOT to Get a Job in the Games Industry

Want to learn how to make every mistake in the book when applying for a job? Need tips on how to submit an unprofessional looking cover letter, resume and/or portfolio to a game development company? Interested in understanding what it takes to make a poor or unmemorable first impression? Join industry Hiring Managers Lindsey McQueeney (38 Studios/Big Huge Games LLC), Jim Rivers (Obsidian Entertainment), and Allison Foote (Kaos Studios) as they provide, and offer advice/solutions to, real-world examples of the common pitfalls and mistakes candidates make when applying for a game development position.

Panelists include: Jim Rivers [Hiring Manager, Obsidian Entertainment], Lindsey McQueeney [Corporate Recruiter, 38 Studios LLC/Big Huge Games]

Sunday, 3:30 PM – 4:30 PM, Serpent Theatre

ChatterBox TreasureBox

Can you name all the bosses in the original Mega Man? Do you know what Ocarina song we just played? If you’re a trivia know-it-all or want to be one, this is the event you’d be ashamed to miss. Once referred to as “the best kept secret of PAX”, the ChatterBox crew is teaming up with Golgotron.com to bring back their gaming guru trivia show and all the prizes that go with it. Challenge yourself to learn what you never thought you needed to know about gaming history and bring home a reward for answering that totally easy question no one else in the audience could get. Hosted by Alon Waisman, Producer of the ChatterBox Video Game Radio show Starring: The audience, three contestants, and those charming fellows from Golgotron.com

Moderated by: Alon Waisman [Producer, Chatterbox Videogame Radio Show]

Sunday, 3:30 PM – 4:30 PM, Wolfman Theatre

Legal Issues in the Games Industry

The successful panel returns again to cover the latest developments in the legal arena surrounding games. From Activision and Infinity Ward, to Evony and everyone else, if you’ve never thought about it before, you’re missing out.

Panelists include: Ross Dannenberg [Partner, Banner Witcoff], Greg Boyd [Attorney, Davis and Gilbert], Tom Buscaglia [Board Member, IGDA], Dan Rosenthal [Contributing Editor, GamePolitics], Seth Krauss [VP and General Counsel, Take Two Games]

Sunday, 4:30 PM – 5:30 PM, Raven Theatre

Egregiously Unrealized Potential

How many times have you played a new game, only to think to yourself, “Wow, this would have been awesome if they’d just done X?” How often do you imagine the never-made sequel to a game that was, for lack of a better term, itself a game-changer? These are not uncommon sentiments in the gaming community. But why is this the case? Conventional wisdom dictates that, if a market existed, these seemingly obvious games would be made. Are gamers naive and unrealistic? Or is there some yet unexplored factor in this phenomenon? From the creators of Beyond Dungeons & Dragons, Beyond Candyland, and Losing Should Be Fun.

Panelists include: Brandon “Rym” DeCoster [Producer, GeekNights], Scott Rubin [Host, GeekNights]

Sunday, 5:30 PM – 6:00 PM, Main Theatre

Final Round of the Omegathon

Bear witness to the Final Round of the Omegathon and let us bid thee farewell.

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