#OTTcon/The Guide

01Feb10

Take a closer look at the OTT platforms tomorrow as OTTcon swings into town at the Holiday Inn, San Jose at 1740 North First Street.  Here is the agenda:

FEBRUARY 2, 2010
8:00 – 9:00 Registration and Breakfast
9:00 – 9:45 Keynote Presentation
“In With the Old, in With the New—A Pragmatic Approach to Broadband Video Distribution”
Jon Cody, Senior Vice President – Fox Digital Media a Division of Fox Entertainment Group

Traditional media companies are at a cross-roads.  On one side, sits an analog world that is producing billions of dollars of income to our industry.  On the other side, sits a digital world ready to cannibalize the very analog delivery mechanisms and the hefty revenue associated with the old way of doing business.  The old world brings comfort, as the new one brings disruption.  Television and film industry executives have watched a doomsday story play out over the last decade to sister industries (music and newspaper) and early forays into digital media have proven far less profitable then the glory days of the analog world.  The old video industry finds itself in Clayton Christensen’s “Innovator’s Dilemma”–do I stick with the old or do I jump into the new?

9:45 – 10:00 Break and Exhibits
10:00 – 10:45
Panel: OTT Video and the Future of Entertainment

Moderated by Michael Greeson, Founding Partner, Director of Research – The Diffusion Group

Roku – Jim Funk, Vice President of Business Development
TiVO – Jim Denney, Vice President of Product Marketing
Boxee – Avner Ronen, Co-Founder and CEO
Jon Cody, Senior Vice President – Fox Digital Media a Division of Fox Entertainment Group

10:45 – 11:00 Break and Exhibits
11:00 – 11:45 Castilian Ballroom
OTT Strategies for MSOs and Telcos
Craig Bender, Director, Business Development – Home and Networks Mobility, Motorola, Inc.

The television distribution model has evolved from the analog era of basic television services to the digital era now to the internet era of TV.  This new era expands consumers’ options for viewing video content and it also brings new competition for MSO and Telco operators.  This session will discuss the challenges associated with delivering blended services over converged networks and strategies service providers can capitalize on to offer new video experiences and remain competitive.

Granada Ballroom
Monetizing OTT
Steve Christian, VP of Marketing – Verimatrix

As video content becomes more diverse and ubiquitous, today’s pay-TV operators must adapt their service offerings and operations to rising subscriber expectations. Some industry pundits predict that Internet-based delivery, known as over-the-top (OTT) services, may supplant the role of traditional service providers in the years to come. Therefore, maximizing the monetization of content across a multi-network, multi-screen delivery environment becomes the key challenge for today’s operators. In order to make this leap forward, modern pay-TV operators may have to embrace novel technologies that have been designed to effectively scale and solve many remaining IP video issues. By integrating OTT and adaptive rate streaming technology with pay-TV services, operators can enhance ARPU, subscriber loyalty and lure incremental advertising dollars. This fundamentally changes how they view traditional delivery networks and business models. This session will provide an overview on adaptive rate streaming technologies and how they are likely to alter the current framework of managed network vs. Internet delivery within satellite, cable and IPTV delivery networks. This includes a discussion of the key technical advantages of the adaptive HTTP-based approach, as well as the benefits for the consumer. Finally, the session will cover the issues of multiple DRM on a range of client devices and existing approaches available for pay-TV operators.

Rivera Ballroom
It’s not TV Everywhere, It’s Internet Everywhere.
Andrew Kippen, Vice President of Marketing – Boxee

As content producers tout the age of TV everywhere, most have started to realize that TVs are simply a viewing device for content from different sources – over the air signals, Blu-Ray, Game Consoles, and most importantly from the Internet.  1 in 10 Americans is connecting their computer to their TV to get access to Internet content.  Mainstream TV shows and movies break free of their cable/satellite/OTA bonds almost immediately after airing (and often before).  The real question is now that TVs are huge monitors, who is going to win the battle to become the operating system of your living room that delivers all that Internet content.

11:45 – 1:00 Lunch (Castilian Room) and Exhibits
1:00 – 1:45 Castilian Ballroom

Evolving Service Provider On Demand Models to Maximize Subscriber Impact of OTT
Phil Cardy, Product Marketing Director – Latens

A few aggressive, powerful players are currently dominating the OTT market and reshaping the broadband delivery industry by offering competing services at lower costs than service providers. MSOs and telcos have been looking for new revenue-generating methods of deploying and monetizing the advanced IPTV 2.0 services customers are demanding. How can they expand their IPTV offering and provide an OTT video experience that differentiates them from the main OTT players and help them push their high-value programming beyond the TV? Where standalone devices and premise equipment fall short on delivering this capability, dedicated middleware platforms can be deployed within the home to help video network operators cost-effectively compete and securely deliver multiplay OTT video services.

Granada Ballroom

The Digital Bridge: Moving Towards a New Television Ecosystem
Mitch Berman, CoFounder and Executive Chairman  – ZillionTV

Franklin Delano Roosevelt once stated:  “Take a method and try it.  If it fails, admit it frankly and try another.  But, by all means, try something.”  These words ring true when looking at the current television ecosystem which has been recently stirred by the shift in television and film content consumption. Viewers are experiencing content in new ways and on new devices.   In addition to their living room television set, they are turning to their computers and mobile phones to watch television shows and movies.   They are rapidly rejecting appointment-based, linear programming structured around channels.   They want everything on-demand, on their terms.    This shift in television content consumption has forced the entertainment marketplace into two camps.   On one side stand companies that are willing to adapt, try new methods and meet consumers’ demands.  On the other side lie those who remain stagnant and are struggling to hold onto a model that is quickly slipping away.

As the Internet has democratized video to the extent that it has become more ubiquitous than ever, it is critical that the different constituents in the television industry form strategic alliances. These groups include content providers, advertisers and Internet Service Providers, each requiring the willingness to adapt their business models. Mitch Berman will speak to the needs of these constituents and specifically discuss how previously-disparate businesses now have the opportunity to partner and monetize their assets in a way that enables them to cross the digital bridge successfully.

Rivera Ballroom

Service Provider Innovation in a World of OTT Video Content
Tal Givoly, Chief Scientist – AMDOCS

With OTT video creating such havoc in the business and operational models of the traditional service providers, how will this affect their approach to innovation? Until now, service provider innovation meant leveraging significant R&D labs, constantly pursuing the next “killer application”, creating and deploying carrier-grade services that were defined by the service provider, and being consistently perplexed about how to bring small innovations to life. Tal Givoly explains how all these have to change in a Telco 2.0 world.

1:45 – 2:00 Break and Exhibits
2:00 – 2:45 Castilian Ballroom
Optimizing End-to-End Network Transport for Over-The-Top Video Delivery
Wendy Cartee, VP of Product and Technical Marketing – Juniper Networks
Anshu Agarwal, Vice President, Product Marketing – Ankeena Networks

As over-the-top video services increasingly consume the bulk of network bandwidth, service providers must continually adapt their infrastructure to ensure networks do not break under the strain of the content.  Regardless of who delivers the content, it is the connectivity provider who will face the consumers’ scorn for poor services levels and an unacceptable quality of online video experience.  Issues such as optimizing video caching for delivery performance, delivering the best quality of experience that the underlying network connection offers and optimizing the linkage between content delivery behavior and network behavior all pose significant challenges.  By addressing the holistic delivery system, service providers can overcome bottlenecks, latency and loss throughout the infrastructure to improve the quality of experience.  In this session, Ankeena Networks and Juniper Networks will help attendees learn how to optimize the end-to-end network for high quality online video, examining opportunities for caching, storage support and media intelligence from origin site to viewer and every step in between.

Granada Ballroom
How Over-The-Top Technology Can Both Benefit and Threaten Operators
Steve Tranter, VP Interactive and Broadband – NDS Americas

On the one hand, cable operators are able to manage the network connecting to the home via the broadband pipe, which provides users with a way to find content. The threat for pay TV operators with this management will begin to surface from online content providers, who could be a future competitor for TV content. On the other hand, operators can embrace OTT because it can become an extended aggregation of the guide and extend the wealth of content they can provide. Operators have tackled this with the traditional platform, such as TV Everywhere, and will eventually take OTT and apply the content to the STB.

In the end, Pay TV operators can extend the amount of content and have the option to partake in a remote TV experience, accessing the content through their operator and the broadband pipe. This essentially creates a mobile solution on one network structure, which is converting from a network driven technology to a device/person offering.

From a business and carriage point of view, it is clearly easier for traditional operators to supplement their existing content line up using OTT than it is for a niche OTT provider to try and add traditional, premium content to the their OTT offering. For the viewer, the greater choice would remain with the traditional operator, supplemented by OTT.

Rivera Ballroom
Bringing OTT Into The Fold
Steve McKary, Chief Executive Officer – Entone

The tipping point for IPTV is behind us, with more than 20M homes now paying the phone company for their television service.  While success stories abound, the first generation of IPTV services has essentially equated to me-too CATV services delivered over telco networks. In a parallel universe, Internet television has taken hold, with billions of videos viewed online each month, and millions of television episodes consumed online rather than via a managed Pay TV service.  So-called over-the-top (OTT) services create a major threat to Pay TV service operators, whether Cable, Satellite, or Telco, as they make content available online and on-demand without the monthly subscription hurdle.

This session will explore the threats and opportunities that OTT services present for today’s Pay TV service operators.  The speaker will present a vision of next generation IPTV services, or IPTV 2.0, which will need to embrace OTT offerings in order to enhance the value of a managed service offering in contrast to a growing array of free online video delivery models.  The speaker will also touch upon the challenges of supporting next generation TV services in increasingly networked homes.

2:45 – 3:00 Break and Exhibits
3:00 – 3:45 Castilian Ballroom
Cables Lost Generation
John Gilles, VP of Media & Entertainment – Method

The battle between young Internet video upstarts and industry stalwarts like Comcast and Time Warner is becoming one of strategy and approach. It turns out that it is a missing persons case – 30 million missing persons. Young adults ages 18 through 24 are happy using OTT to satisfy television needs. You might call them cable’s lost generation.

According to Boxee CEO Avner Ronen, the average Boxee user is not someone who canceled their cable subscription to over the top. It is someone who has never had cable in the first place. Even senior industry executives admit a very large hole is developing in the youth market: “The reality is, we’re starting to see the beginnings of cord cutting where people, particularly young people, are saying all I need is broadband,” said Time Warner cable CEO Glenn Brit during a recent company earnings call.

The real battle here is how we reach the Lost Generation.

Granada Ballroom
The OTT Universe
Dhimant N. Bhayani, Founder & CEO – Triveni Multimedia, Inc.

This presentation will cover the expanded definition of what OTT Content is and the device universe that can deliver it.  Both traditional and new devices will be covered with the role of each device based on demographics and location.  OTT content services will be covered with business models including free, local, global, paid and ad supported and finally, opening the world of OTT with a call to action to keep OTT an open standard available to all users on all devices.

Rivera Ballroom
It’s about “ANY TV”  not “TV Everywhere”
Glenn Algie, CoFounder – Mediality Corporation

TV Everywhere is about the TV service on devices other than the TV screen. ANY TV is about other existing interactive multimedia services stuck on the other screens of a consumer life that can now be brought to “ANY” TV screen.  ANY TV is something that Providers need to learn about as well as Over The Top application startups. This presentation shows the real shorter term opportunity providers  are missing out on if they leverage their installed media infrastructure and media related services to existing subscriptions. The presentation shows some low hanging fruit for existing  multimedia related services that consumers would love to have access to from the comfort of a couch at  their big screen TV,  rather than squinting in front of a 3″ mobile screen or  at a desk on a hard chair in front a 15″ PC screen.

3:45 – 4:00 Break and Exhibits
4:00 – 4:45 Castilian Ballroom
Cable/IPTV and OTT – Friends or Foes?
Mr. Kshitij Kumar, CEO – TellyTopia

Cable and IPTV providers have two guaranteed QoS IP pipes running into most of their customer homes. One is today used for video, and another is used for high-speed Internet. A question in every MSO and IPTV provider’s mind is – can OTT be used effectively as part of a CATV provider’s strategy for the future? Or are such providers destined to become “dumb-pipe” providers? This presentation will use real-world experiences to show what MSOs/IPTV providers are doing in the OTT space, and will use case-studies to demonstrate how these two are working together today. The speaker will conclude with the future of some of these approaches, and possible end-game strategies.
Granada Ballroom
Blu-Ray: A Bridge From Disc to Digital
Hervé Utheza, President – RCDb

“Blu-ray is not a movie platform, it’s a software platform which happens to play movies”.

With this studio executive quote, the content industry points us at the power of the Blu-ray system, a hybrid platform capable to play high resolution content based on a physical disc, as well as stream video over the broadband Internet. With about 20 million Blu-ray players deployed by end 2009 in the United States, Blu-ray is fast emerging as the leading contender for video distribution to the TV. It enjoys very strong assets in its favor: a standardized software API, bountiful hardware horsepower, broadband connectivity… and more importantly, it fits in a product category which the consumers already understand: the movie disc player.

We’ll explore why and how Blu-ray is the perfect bridge from disc to digital, capable to bring consumers worldwide from the old days of disc to Over The Top video, en masse”.

Rivera Ballroom
True Personalization of Over-the-Top Video
Rob Foley – Director of Sales Engineering for Amdocs ChangingWorlds

While it might seem that over the top video content is inherently personalized – by virtue of specific, and explicit, choices that consumers make as to when, where, and which content they will consume, this is far from the end game of personalization, which we call “True Personalization”. True personalization will incorporate a variety of algorithms based both on implicit user’s behavior and explicit selections by the user brought to create a truly personalized experience. The true personalization will be reflected in the way users will then discover, select, and interact with their video content. However, the question remains, how can this true personalization be realized in a market that is essentially “over the top” and there’s seemingly no logical place to introduce such personalization? The speaker will review the challenge and opportunities to bringing these capabilities to OTT video content.

FEBRUARY 3, 2010
9:00 – 9:45 Keynote Presentation
The Balancing Act:  Managing Quality, Quantity, Security – And (Most Importantly) the Consumer Experience
Peter Ludé, Senior Vice President, Solutions Engineering – Sony Electronics, Inc

It’s here:  we’ve now fully entrenched in the brave new world of digital content distribution.   But is this an extension of the time-tested broadcast business model?  Web applications on steroids? …or something else altogether.  Content creators, distributors and device manufactures must make some hard decisions about technology and platforms.  Are there lessons learned from the technology transitions during the last few decades of traditional media?  What new value propositions – such as 3D content or user-generated narrowcast – might be enabled?

9:45 – 10:00 Break and Exhibits
10:00 – 10:45 Panel: Winners and Losers in OTT
Moderated by Colin Dixon, Practice Manager, Broadband Media Strategies – The Diffusion Group

MediaD.tv – Tom Morgan, Chief Executive Officer
Cisco – Numani Murali, Director, Service Provider Video Marketing
FIDM/The Fashion Institute of Design & Merchandising –
Marcia Zellers, Director, Web Marketing
Peter Ludé, Senior Vice President, Solutions Engineering – Sony Electronics, Inc

10:45 – 11:00 Break and Exhibits
11:00 – 11:45 Castilian Ballroom
Delivering on the Quality Promise: HD Internet Video over Broadband
Kevin Walsh, Vice President of Marketing- Zeugma Systems Inc.

This session examines internet video delivery ecosystems that satisfy consumer quality expectations and business models that allow telcos to monetarily benefit by delivering the final ingredient: QOS over broadband networks. The day of the internet video surfer has arrived. Telcos contemplating their first video offerings may be able to bypass IPTV and move directly to the simpler, less expensive internet video offerings that are better aligned with consumer viewing trends. Telcos that already offer linear video can add internet video offerings in order to further increase revenue and expand broadband market share.

Three key points that attendees will learn from the presentation:

1. Telcos contemplating their first video offerings may be able to bypass IPTV and move directly to the simpler, less expensive internet video offerings that are better aligned with consumer viewing trends.
2. Telcos that already offer linear video can add internet video offerings in order to further increase revenue and expand broadband market share.
3. How to monetize the over-the-top (OTT) video opportunity.
4. This presentation will examine internet video delivery ecosystems that satisfy consumer quality expectations and business models that allow telcos to monetarily benefit by delivering the final ingredient: QOS over broadband network.

Granada Ballroom
The Internet Wasn’t Built For This… How to Build an Internet Infrastructure to Support Your Content
Michael Linos, EVP Business & Corporate Development – BandCon

Delivering true HD video directly to the desktop presents its own technical challenges due to the incredibly large file sizes and the difficulty of transferring those files across the uneven patchwork of the Internet.  So how does a content owner build a network configuration that provides the optimal performance and cost efficiencies?  Learn how BandCon has helped companies like NeuLion, one of the largest live streaming companies in the marketplace; build a backbone infrastructure to deliver the live action NHL, NFL, Indy and college football to viewers all over the world.  Discussion will focus on the challenges a content owner faces to balance the ongoing network requirements with its ever growing viewership demands.

Rivera Ballroom
Blending Pay TV and OTT TV
Mauro Bonomi, CEO Minerva Networks, Inc.

Content is increasingly cominfg into the home from multiple sources and through many different paths. Consumers are leveraging a variety of dedicated devices and content silos to enjoy a rich, personalized media experience. There is not yet a simple way to consolidate all of the available media into a single view, with a single interface and with a unified search tool and deliver it to the television set. Can legacy Pay-TV service providers offer a solution to this problem? How can they break out of the current walled-garden model and provide “blended Pay TV and OTT TV” services at a time where nearly a million Americans have “cut the cord” to TV services just as they have done with wireline phone services.

11:45 – 1:00 Lunch (Castilian Room) and Exhibits
1:00 – 1:45 Castilian Ballroom
OTT –  Building a sustainable future for the content ecosystem
Krishnan Rajagopalan, Vice President of Digital Media Technologies – MPAA Office of Technology

OTT as a technology capability promises to enable compelling experiences for consumers and enable new business opportunities for both incumbents and entrepreneurs.    However, each of the constituents in the ecosystem face unique technical, economic, and regulatory challenges on the path to commercial success. This talk will highlight the various issues faced by the different constituents and identify outcomes that are sustainable for the long term. Finally, we will talk about recent developments that will change the status quo in terms of consumer expectations and access to online content.

Granada Ballroom
Technologies Enabling Higher Quality OTT Content Delivery – let quality dictate the technology rather than the technology dictating quality
Joachim Roos, CEO – Edgeware

As consumers find compelling content and services outside of the bounds of their service providers offerings OTT Video traffic continues to grow exponentially. However, technology choices for operators that wish to embrace and monetize this trend are extremely limited. Traditional CDN and IPTV technologies based on standard hardware are only suitable for centralized deployments and still require scaling of core and aggregation networks – upgrades synonymous with high capex investments, long lead times and risk. Alternative video caching and delivery technologies provide an alternative option which is much less capital intensive, enables rapid deployment in highly distributed architectures and scales instantly on demand.

Rivera Ballroom
Getting to Devices
John Gildred, President – SyncTV Corporation

Over-the-top television is moving into devices quickly, but only a few service providers are doing it well. White label video platforms are abundant, but so far they have little to offer when it comes to device-centric video services. The market has spoken, people are using OTT video services on a wide variety of AV devices at home and on the go, but still only a few such  services exist. There is a need for next-generation OTT video platforms with broad device integration to enable the vast majority of television service providers to do the same.

1:45 – 2:00 Break and Exhibits
2:00 – 2:45 Castilian Ballroom
The End of Television”  – One Company’s Quest to Create a Business Model for the Multipoint Internet
Ian Stewart, Chief Technology Officer – Worldcast

For Multipoint communications to be a success it needs at a minimum ::Backbone Security:: Television networks need assurance that goes well beyond point-to-point encryption and decryption. ::Enanced Reliability::  The ability to send a solid picture on wireless networks without overly bloating the backbone signal with redundant data  ::Multipoint Bi-Directionality::  A method to addresses high speed channel surfing (dynamic accelerated buffering), targeted commercial insertion, a scalable log of who’s watching, and quality of signal reporting.

Granada Ballroom
Ten Billion screens: OTT Client Architecture for a Connected, Fragmented Device Universe
Dilip Kenchamanna – Nokia

The next Ten Billion screens will be found on desks, in pockets, backpacks, cars, planes, trains, and so on. They will range from HDTVs, STBs and DMAs, to Netbooks, In-vehicle entertainment, E-books, Mobile phones and other portable internet devices. Clearly, a good User Experience keeps users engaged, entertained and loyal, while a bad UX does quite the opposite. But delivering a UX consistently across different chipsets, OSes, input methods  and form factors challenges the state-of-art in UI technology. In this talk we will review a promising Web-Native hybrid architecture that uses only commonly found, open-source technologies, i.e. HTML5, Webkit and Qt.

Rivera Ballroom
Achieving Video Nirvana! A Contemporary Saga of Disruption and Strategy
Pankaj Gupta, Director IP Video – Cisco Systems

Consumer behavior, content consumption and business models are changing across the video ecosystem, and online video appears to be the primary source of disruption. In fact, Cisco’s annual market research report discloses that, by 2013, ninety percent of all consumer IP traffic will be video. In this presentation, the Cisco speaker will address the real-world dilemmas for service provider company executives as they confront the transformations taking place in the video market. The speaker will cite real-world examples of how service providers and their ecosystem partners are developing strategies to address and profit from the coming dominance of online video.

2:45 – 3:00 Break and Exhibits
3:00 – 3:45 Castilian Ballroom
Net Neutrality in the Home – Don’t forget about the Home Network!
Dr. Anton Monk, Co-founder and V.P. Technology – Entropic Communications

OTT discussions generally  deal with issues such as content aggregation, devices in the home, digital rights management, advertising, net neutrality and available bandwidth on the access network, and more. However, even if all these problems are solved and the ideal solution is created, it will never see broad-based adoption if there is insufficient bandwidth or lack of robustness on the in-home network to support OTT services. In fact, the home network may be the single most critical piece of the OTT puzzle if it is to move beyond the PC and the hobbyist to mass-market success. By now it should be well known that the US service providers either have now or will soon have multi-room DVR solutions based on high-speed home networking solutions. Perhaps less well known is that the standard being adopted by the vast majority of these service providers is a coaxial cable-based solution known as MoCA (Multimedia over Coax Alliance) which is essentially Ethernet over coax. Within a couple of years, MoCA home networks capable of carrying more than 150Mbps will blanket the US service provider landscape. What this means is that a key ingredient for OTT success – high speed access to the television viewing location – will be in place. OTT services will be able to share this network with other services giving rise, naturally, to questions about net neutrality not just outside the home, but also inside the home. This talk will discuss home networking in general with a focus on converged OTT and Incumbent services. In particular, options are proposed for dealing with potential net neutrality concerns in the home.

Granada Ballroom
Adaptive Streaming – Critical Enabler for OTT Delivery?
Steve Francis, CEO – Avtrex

Whether Apple’s “HTTP Live Streaming”, Microsoft’s “Silverlight Smooth Streaming”, or alternatives from Adobe or Move Networks, the key approach of adaptive streaming has changed the landscape for OTT video.  Adaptive approaches provide the best possible user experience, offering resolutions up to full HD and down to QVGA depending on the receiving device and available bandwidth.  Furthermore, the use of HTTP allows standard Internet infrastructure approaches to cache and deliver the content in a distributed manner.  This session will review the core technical precepts and discuss the similarities and differences of alternative approaches and survey the key vendors in the field and issues found in field implementations.

Rivera Ballroom
Launching OTT Services Today while Complementing Existing Service Offerings
Tom Lattie – Director, Broadcast & Satellite Solutions- Harmonic Inc. (for MPEGIF)

Today’s Over-the-Top technology landscape is still evolving, with no single approach to satisfy all end-user devices or business models. It is critical that service providers select an architectural design that allows rapid deployment of services and flexibility for the future. Next generation headends must support live and on demand services, a myriad of delivery protocols and an increasingly mixed array of consumption devices, available now and in the future. This presentation will review design approaches that build upon existing standards to leverage as many common components as possible, regardless of the service type or delivery method, focusing on architectural solutions that enable rapid deployment and optimal economic efficiency.

3:45 – 4:00 Break and Exhibits
4:00 – 4:45 Castilian Ballroom
HDMI: Connecting the Next Generation of OTT Devices
Steve Venuti, President- HDMI Licensing LLC.

HDMI is widely deployed and well-known as the industry standard in providing an uncompressed, all-digital, audio/video/data interface while simplifying cabling and enabling the highest quality home theater experience.  However the new HDMI 1.4 specification has taken a huge step forward in powering the connected living room experience and enabling device manufacturers and consumers with access to over-the-top content with the addition of the new HDMI Ethernet Channel feature.  This feature enables high-speed, bi-directional Ethernet networking at up to 100 Mb/sec over the single HDMI connection.  The HDMI 1.4 specification also enables whole new experiences to the consumers with added features such as 3D over HDMI and 4k which will bring a whole new class of experience to the home.  Understand how deploying OTT-capable devices with HDMI 1.4 will enable the next generation of over-the-top content and home theater experiences.

Granada Ballroom
Differentiating Your Device or Service – Where is the Value Add?
Chen Landau – PeerTV

PeerTV is experiencing in its numerous projects with customers around the globe the constant tension between turn-key, fully functional solution vs. tools and frameworks allowing self development and extensions by operators. Established broadcast platforms developed their own customization and extension tools, yet these cannot meet the needs of OTT projects. Targeted media sources and services change frequently, adopt completely different communication standards and strive to implement diverse business models.

PeerTV’s believes that a combination of efficient client software and powerful app development framework tailored to TV and to Internet standards is highly needed, open and standardized so that industry momentum can be built so that end users enjoy increasingly more exciting and satisfying TV experience. The trends and proposed rules to build such framework are discussed.

Rivera Ballroom
Integrated Multiplatform Approach to OTT
Stacy Cook, President & CEO – Qtv, Inc.

The number of mobile and TV networked entertainment devices is rapidly expanding to take advantage of the vast entertainment options available through the Internet.  Supporting multiple platforms and devices creates significant opportunities and challenges.  Stacy will discuss some of the challenges in developing a multiplatform media player, as well as the incredible advantages of an integrated solution for consumers, content providers and hardware manufacturers.

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