#NATPE/Vuguru’s The Booth Sizzles


Yesterday was action-packed all day long. From David Zaslav’s IMAX 3D visions and outlook on OWN, to the interesting details of how Fox’s Modern Family wound up on ABC, onto Shelly Palmer’s advice on loyalty, recency and bounce backs, then a tour of the floor. And that was just the morning. Michael Eisner gave a fantastic keynote for the afternoon. I’ll post more later on his hot new show, The Booth, starring cast from the first season of 24. After Eisner, there was a hilarious master class with Bill Lawrence, showrunner for Cougar Town and Scrubs. Panels wrapped with a look at cable 360 where MTV, USA and TBS/TNT/TCM made interesting announcements (MTV spending big money on scripted). I met up with the gang from Easy To Assemble at the Brandon Tartikoff Legacy Awards, which by the way was very moving and a must-attend when at NATPE. This morning begins with a coffee session with House, then it’s award recipients David E Kelley, Judge Judy, Irwin Gotlieb and Jeff Gaspin. Andy Cohen of Bravo interviews Donald Trump and Jillian Michaels. And then we go digital for the rest of the day with Electus, fm78.tv, Eady To Assemble, Electric Farm, Generate, Jonathan Prince and the Digital Luminaries Awards honoring Xbox and The Guild. Of course, lots of other activity as well. I’ll also be popping in on AETN/History and SyFy, interviewing Pepsi, and ending the day with Metronome. A detailed summary will be posted post-NATPE. Til then follow along at #NATPE #N10 @contentnow.

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