#NATPE/Kicks Off SXSW Style

24Jan10

The lemon drops and quesadillas kept coming as my table traded  success stories of getting premium content onto OTT platforms.   It was an exciting kick off to NATPE 2010 as guests from all around the world started to filter into the opening night party sponsored by SXSW.  And it was only fitting to have Rick Feldman of NATPE share the stage with Hugh Forrest of SXSW.   After all the two organizations are at the forefront of bringing buyers and sellers of content to the nexus of all that is happening in digital.   As an ambassador of the creative community, NATPE will be making an appearance at SXSW this March similar to the presence it had at Macworld, HRTS and Advertising Week last year.  Hopefully next year we will see the  imprint at CES as well.  Over 5000 are expected for three days of panels, pitching and parties.  I’ll be in Islander B all day tomorrow for Michael Eisner, the showrunners of Modern Family (Steve Levitan) and Cougar Town ((Bill Lawrence), and execs from  Discovery, MTV, USA, TBS, and Lionsgate.  Then its onto the show floor for Celebrity Chef Kitchen, topping the day off at the Brandon Tartikoff Legacy Awards honoring David E Kelley, Jeff Gaspin, Judge Judy and Irwin Gotlieb, with an afterparty at House of Blues.  That said there is so much more going on today.  Chloe Sladden of Twitter as well as Shelly Palmer have their own panels, and there are several mentor round robins available for producers to get facetime with Hallmark, MGM, Disney/ABC, ION, Lionsgate, CBSi, ITVS, CAA, Phil Gurin, LMNO, Wikked, Revision3, Break, YouTube, etc.  Follow along at #NATPE, I’ll be tweeting live @contentnow.

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