San Fran Music Tech is live today 9-11:30, 1-6 at http://www.justin.tv/richreader.  Follow at #sfmusictech, #sfmt.  Here are the notes from the first panel.

Meet The Press
Jon Healey, LA Times – Moderator
Artists need to soak the demand curve from those who care, they’re the ones who will pay the most.  Sweet spot on Amazon is $4-5.  Press can help artists with click and buy on name, links to streams/shopping cart, concert listings.  Interesting new business models include Guvera, a place for brands to giveaway music encouraging fans to associate music with brand goodness, what will BMW buy me today?
Paul Reskinoff, Digital Music News– Certain bloggers, influencial analysts become trusted voices, break news, spread opinion.  Follows David Pakman, former CEO eMusic now VenRock partner, Michael Arrington, TechCrunch, Eric Garland, BigChampagne, Bob Lefsetz.  The value of a download to fan is appraoching $0.02 – $0.03 cents, hard to build business $1.29 download, when the wholesale cost of a stream is $0.03 the operating structre has to be smaller, labels need to shrink footprint.  Find aggressive press teams that pitch heavily get ink.
Celia Hirshman, KCRW On The Beat – Not a journalist but have been in music business along time, never takes pitches from publicists, reads everything in the music press, really likes SXSW Daily Chord as an aggregator of music stories, oddities about things reported, write about industry games played, boutique cottage industry middle class wide open to any artist but artists are not living off what they do. Tech companies with low overhead faring better.  Music labels used to finance music videos as promotion to sell records so MTV got content free, now every 3min someone entering the business, labels more cautious about giving away the rights, iTunes once had 90% of the business, now has 60%, Apple makes a forutne on hardware, digital downloads are not the future.  In the past 7 years music has become a loss leader at pennies per unit, $0.05 unit, even at a 7th of a 7th percent labels will never go out of business because they have the rights in perpetuity, but $ will go down, need uniform way to count downloads.
Michael Masnick, Techdirt – Some news sourced from trusted readers, classic sources news.com, wired.com, hypebot, Michael Scott’s @copyrightlaw, using RSS less and twitter more, no more doom and gloom in industry, Topspin and Kickstarter are doing amazing things for direct to fan. Corey Smith built up huge audience doing live shows, giving away stuff for free. Jonathan Coulton too.  Lala had great pr but would rewrite story every six months, hybrid streaming and pay per didn’t work, most never bought a song on lala, personally still buy cds.  Music retail is a loss leader business. Apple sells iPods iPhones, don’t make money on the music, Jobs admitted it’s a loss leader, for Walmart, Best Buy too, gets you in the store to buy higher margin items. EMI, Sony, UMG, WMG need to go out of business.  There are lots of ways to make money that don’t involve selling music directly e.g. live shows ticket sales.  Nine Inch Nails has 5 different levels fans can support $5 download, $10 cd, $300 box set signed by artist, sold 2500 in 30 hours, made $1.6mm in just 1 week.  Matt Ebel offers $5-$15 monthly subscriptions to backstage pass, Ian Rogers said some Topspin artists average $100 per transaction, $22-23 average across all artists.
Ben Parr, Mashable – follow 250 startups/founders of Mint, Flickr, Hunch, like John Batelle, find the insights and analysis raw.  Over the past few months, seen firesales of imeem, ilike, lala, streaming music is a bad business. Companies need to lower their burn rates and  make more money than they spend. Music labels charging too much, big companies ruling with an iron fist, will have power 5-10 more years, artists not making money, pennies to $0.05 unit. Spotify will have to raise a ton of money to pay for licensing deals. Pandora and last.fm everyone listens noone buys.  Things will change with Paypal/FB making it easy to pay for anything anywhere with a click with Paypal X ID and Facebook credits with FB Connect, Google and Apple at some point too. For artists, since its about a penny a piece diversification works: Vevo, YouTube, downloads, live streams.  Traditional media has transformed, editorial has moved on to blogs and online publications.
David Downs, Rollingstone Freelancer – Scans the DailySwarm along with 400 columnists/media names every day, never get to zero in Googel Reader, A1 folder gets read everyday.  Really like what Stones Throw Records are doing out of Oxnard, build strong fan connections, run a tight ship, stay low to ground, put on shows.  Soon we’ll be texting soda machine, easier than buying online.  Likes how Pitchfork uses lala to put streams at bottom of posts.

Sandy Pearlman and 3eb coming up.  Here is the rest of the day:

M 12/7 9-6

Hotel Kabuki, 1625 Post, San Francisco

8:00 – 9:00 AM Registration & Breakfast
9:00 – 9:15 AM
Sakura Room
Welcome & Opening RemarksBrian Zisk – Executive Producer, SF MusicTech Summit
How Technology Shapes the Hits
Jay Frank – Author, “Futurehit.DNA” / SVP of Music Strategy for Country Music Television, a division of MTV Networks
9:20 – 10:20 AM
Sakura Room
Meet the PressDavid Downs – Freelance writer
Michael Masnick – Techdirt, Founder
Ben Parr – Mashable, Co-editor
Paul Resnikoff – Digital Music News, Founder & Publisher
Celia Hirschman – KCRW: On the Beat
Moderator: Jon Healey – LA Times, Editorial Writer
9:20 – 10:20 AM
Spring Room
CLE: Digital Licensing DollarsDavid Basskin – Canadian Musical Reproduction Rights Agency (CMRRA), President
Ned Hearn – Law Offices of Edward R. Hearn
Jonathan Earp – IODA, VP of Legal Affairs
David Kostiner – Counsel LLP
Moderator: Elliot Cahn – Attorney/Manager
ATTORNEYS: This panel is approved for 1 hour of MCLE credit by the State Bar of California. Sign-in required.
9:20 – 10:20 AM
Osaka Room
Devices, Deals & MusicDarryl Ballantyne – LyricFind, President & CEO
Jeff Sass – Myxer, VP of Business Development
Tim O’Brien – Tapulous, Head of Business Development
Roy Kosuge – Heatwave, Business Development Consultant
Moderator: Dave Ulmer – Sr. Director Multimedia, Motorola
10:20 – 10:30 AM Coffee & Tea Break – Sponsored by MOG
10:30 – 11:30 AM
Sakura Room
Music in Games: Beyond Pattern MatchingMichael Donahoe – Bitmob, Staff Writer/Producer
Chris Tremmel – Luxoflux/Activision, Creative Director
Anthony Castoro – Heatwave, Co-Founder
Wilson Kriegel – Outspark, VP of Marketing, Business Development & Ad Sales
Moderator: Chris Kohler – Wired.com Gamelife blog
10:30 – 11:30 AM
Spring Room
Getting to PopularDavid Katznelson – Birdman Recording Group, President
Zoe Keating – Cellist
Matt Goldberg – VolumeEleven.net, Co-founder
Emily White – Whitesmith Entertainment, Co-founder
Davis Powers – Current TV, VP of Music Programming
Moderator: Francis Ten – West Indian Girl / Lusso Lab
10:30 – 11:30 AM
Osaka Room
Convergence MarketingDavid DeVore – FanMail Marketing, General Manager
Naveen Jain – SparkArt, Founder & CEO
Adam Zbar – Zannel, CEO
Bryn Boughton – Iris Distribution, CMO
Heidi Richman – HRMP Lifestyle Marketing & Promotion
Moderator: Christopher Buttner – PRThatRocks.com, Founder/President
11:30 – 1:00 PM Lunch Break
1:00 – 2:00 PM
Sakura Room
Google Keynote PanelKeynote: RJ Pittman – Google, Director Product Management
Ali Partovi – MySpace, SVP of Business Development
Tom Conrad – Pandora, CTO
Craig Palmer – President, Gracenote
RJ Pittman – Google, Director Product Management
Zahavah Levine – YouTube, General Counsel
1:00 – 2:00 PM
Spring Room
Snapshots – Sitting Down With InnovatorsConstantine Roussos – Founder & CEO, .music
Jean Cook – Future of Music Coalition, Interim Executive Director

Steve Lampen – Belden Wiring, Multimedia Technology Manager

Sandy Pearlman – Legendary Music Producer / Schulich Distinguished Chair at McGill University / National Recording Preservation Board of the Library of Congress
Host: Celia Hirschman – KCRW / One Little Indian / Downtown Marketing

1:00 – 2:00 PM
Osaka Room
Music Metadata
Rob Kaye – MusicBrainz, Founder & Lead Developer
Maureen Droney – Sr Executive Director, Producers & Engineers Wing, The Recording Academy
Ron Suarez – LoudFeed, CEO & President
Stephen White – Vice President, Product and Content Management
Moderator: Michael Papish – Media Unbound, CEO & Co-Founder
2:00 – 3:00 PM
Sakura Room
Demos & Presentations
Larry Marcus – SoundHound
Ethan Diamond – Bandcamp, Founder & CEO
Tom Brophy & Todd Sun – Getplaylists
Lucas Gonze – Playdar
Marc Rubenstein – Pig Light Show, Owner
Host: Meliza Solan – Vator.tv, Producer
2:00 – 3:00 PM
Spring Room
Live Events
Zack Darling – Innovative Promotional Design & Event Production – Mystic Beat Lounge, Harmony Festival, Burning Man Festival, Earthdance Festival, Decadance, Inflatable Arts
Karl Wente – The Concerts at Wente Vineyards
Michael Feferman – C 3 Presents
Moderator: Jon Luini – Chime Interactive
2:00 – 3:00 PM
Osaka Room
The Use and Creation of APIs
Andy Gadiel – JamBase, Founder & President
Brenden Mulligan– Artist Data, President/Founder
Lee Martin – Silva Artist Management, New Media Overload
Moderator: Gabe Benveniste – SonicLiving, Founder / CEO
3:00 – 3:30 PM Afternoon Snack Break
3:30 – 4:30 PM
Sakura Room
Ethan Jacks – Silverwood Partners
Larry Marcus – Walden VC
Mika Salmi – Angel Investor
Mark Sugarman – MHS Capital
Moderator: Jeff Yasuda – Blip.fm
3:30 – 4:30 PM
Spring Room
Studio Production & Mastering
Gavin Lurssen – Lurssen Mastering, President
Elliot Mazer – Reid Productions, Producer
Steven Halpern – Inner Peace Music, Composer, Recording Artist, Producer
John Cuniberti – Recording, Mixing, Mastering
Moderator: Ken Walden – Secrets of the Pros, Owner
3:30 – 4:30 PM
Osaka Room
Social Games & Music
Andrew Lee – JamLegend, Co-founder & CEO
James Miao – thesixtyone, Co-founder
Charles Huang – Guitar Hero, Co-Founder & EVP Business Affairs
Josh Hubball – Conduit Labs
Moderator: Steve Jang – Entrepreneur / Startup Advisor
4:45 – 5:40 PM
Sakura Room
Social Networking: The Future For Musicians
Dave Allen – Pampelmoose / Fight / Gang of Four, Founding Member
Tim Quirk – Rhapsody, VP of Programming
Sebastian Keefe – Family of the Year, Musician
Anthony Batt – BUZZMEDIA, Founder & Chief Creative Officer
David Hyman – MOG, Founder / CEO
Moderator: Theda Sandiford – Theda Dotcom LLC, President
4:45 –5:40 PM
Spring Room
Elevator Pitches
Starring YOU!
All are welcome to stand up and present an up to 1-minute pitch about their company or idea, to connect with others who may want to work with you.
Host: Brian Zisk – Executive Producer, SF MusicTech Summit

5:40 –6:00 PM
Sakura Room
Special Presentation
Stephan Jenkins – Third Eye Blind 3eb / truemeaning
6:00 –8:00 PM
Sakura Room
Cocktail Party!
Sponsored by: LyricFind / Wente Vineyards
Special visual presentation by: Marc Rubenstein, Pig Light Show

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