What’s On/#SFMT SanFranMusicTech, #DB DiscoveryBeat, #VSSV AlwaysOn Venture Summit, #FOFILM Future of Film, SDForum…


Probably one of the hippest music conferences earlier this year was the SanFranMusicTech conference that packed 600 into the swanky Kabuki at 1625 Post in San Francisco.  Well they’re back by popular demand this Monday with Third Eye Blind – how cool is that!  There will be live streaming on the site at www.sfmusictech.com and you can follow along on Twitter at #SFMT.  On Tuesday, VentureBeat delivers DiscoveryBeat workshops for developers seeking to chart in the apps stores.  Best kept secrets shared by Playfish, Playdom, Zynga, RockYou, IGN, SGN, Smule, ngmoco…looks pretty awesome.  Not sure of the hashtag, guessing it’s #DB.  For those of you looking for money, the place to be is on Sand Hill Road for two fantastic days of the AlwaysOn Venture Summit, they’re using VSSV on the site so I’m assuming #VSSV is the hashtag, and they usually live stream.  And then on Friday at Microsoft, SD Forum hosts the Business of New Media:  Where’s the Money with Tim Chang, Guy Kawasaki, Zynga, Gaia, Yahoo!, The Wrap.. .also no official hashtag yet, not even attempting to guess this one.  For those of you in LA, Digital Media Wire’s Future of Film at the Sheraton Delfina in Santa Monica – recap AFM, prep for EFM, and meet all the key players – the lineup looks incredible. Follow at #FOFILM.  Agendas are posted below:

M 12/7 9-6

Hotel Kabuki, 1625 Post, San Francisco

8:00 – 9:00 AM Registration & Breakfast
9:00 – 9:15 AM
Sakura Room
Welcome & Opening RemarksBrian Zisk – Executive Producer, SF MusicTech Summit
How Technology Shapes the Hits
Jay Frank – Author, “Futurehit.DNA” / SVP of Music Strategy for Country Music Television, a division of MTV Networks
9:20 – 10:20 AM
Sakura Room
Meet the PressDavid Downs – Freelance writer
Michael Masnick – Techdirt, Founder
Ben Parr – Mashable, Co-editor
Paul Resnikoff – Digital Music News, Founder & Publisher
Celia Hirschman – KCRW: On the Beat
Moderator: Jon Healey – LA Times, Editorial Writer
9:20 – 10:20 AM
Spring Room
CLE: Digital Licensing DollarsDavid Basskin – Canadian Musical Reproduction Rights Agency (CMRRA), President
Ned Hearn – Law Offices of Edward R. Hearn
Jonathan Earp – IODA, VP of Legal Affairs
David Kostiner – Counsel LLP
Moderator: Elliot Cahn – Attorney/Manager
ATTORNEYS: This panel is approved for 1 hour of MCLE credit by the State Bar of California. Sign-in required.
9:20 – 10:20 AM
Osaka Room
Devices, Deals & MusicDarryl Ballantyne – LyricFind, President & CEO
Jeff Sass – Myxer, VP of Business Development
Tim O’Brien – Tapulous, Head of Business Development
Roy Kosuge – Heatwave, Business Development Consultant
Moderator: Dave Ulmer – Sr. Director Multimedia, Motorola
10:20 – 10:30 AM Coffee & Tea Break – Sponsored by MOG
10:30 – 11:30 AM
Sakura Room
Music in Games: Beyond Pattern MatchingMichael Donahoe – Bitmob, Staff Writer/Producer
Chris Tremmel – Luxoflux/Activision, Creative Director
Anthony Castoro – Heatwave, Co-Founder
Wilson Kriegel – Outspark, VP of Marketing, Business Development & Ad Sales
Moderator: Chris Kohler – Wired.com Gamelife blog
10:30 – 11:30 AM
Spring Room
Getting to PopularDavid Katznelson – Birdman Recording Group, President
Zoe Keating – Cellist
Matt Goldberg – VolumeEleven.net, Co-founder
Emily White – Whitesmith Entertainment, Co-founder
Davis Powers – Current TV, VP of Music Programming
Moderator: Francis Ten – West Indian Girl / Lusso Lab
10:30 – 11:30 AM
Osaka Room
Convergence MarketingDavid DeVore – FanMail Marketing, General Manager
Naveen Jain – SparkArt, Founder & CEO
Adam Zbar – Zannel, CEO
Bryn Boughton – Iris Distribution, CMO
Heidi Richman – HRMP Lifestyle Marketing & Promotion
Moderator: Christopher Buttner – PRThatRocks.com, Founder/President
11:30 – 1:00 PM Lunch Break
1:00 – 2:00 PM
Sakura Room
Google Keynote PanelKeynote: RJ Pittman – Google, Director Product Management
Ali Partovi – MySpace, SVP of Business Development
Tom Conrad – Pandora, CTO
Craig Palmer – President, Gracenote
RJ Pittman – Google, Director Product Management
Zahavah Levine – YouTube, General Counsel
1:00 – 2:00 PM
Spring Room
Snapshots – Sitting Down With InnovatorsConstantine Roussos – Founder & CEO, .music
Jean Cook – Future of Music Coalition, Interim Executive Director

Steve Lampen – Belden Wiring, Multimedia Technology Manager

Sandy Pearlman – Legendary Music Producer / Schulich Distinguished Chair at McGill University / National Recording Preservation Board of the Library of Congress
Host: Celia Hirschman – KCRW / One Little Indian / Downtown Marketing

1:00 – 2:00 PM
Osaka Room
Music Metadata
Rob Kaye – MusicBrainz, Founder & Lead Developer
Maureen Droney – Sr Executive Director, Producers & Engineers Wing, The Recording Academy
Ron Suarez – LoudFeed, CEO & President
Stephen White – Vice President, Product and Content Management
Moderator: Michael Papish – Media Unbound, CEO & Co-Founder
2:00 – 3:00 PM
Sakura Room
Demos & Presentations
Larry Marcus – SoundHound
Ethan Diamond – Bandcamp, Founder & CEO
Tom Brophy & Todd Sun – Getplaylists
Lucas Gonze – Playdar
Marc Rubenstein – Pig Light Show, Owner
Host: Meliza Solan – Vator.tv, Producer
2:00 – 3:00 PM
Spring Room
Live Events
Zack Darling – Innovative Promotional Design & Event Production – Mystic Beat Lounge, Harmony Festival, Burning Man Festival, Earthdance Festival, Decadance, Inflatable Arts
Karl Wente – The Concerts at Wente Vineyards
Michael Feferman – C 3 Presents
Moderator: Jon Luini – Chime Interactive
2:00 – 3:00 PM
Osaka Room
The Use and Creation of APIs
Andy Gadiel – JamBase, Founder & President
Brenden Mulligan– Artist Data, President/Founder
Lee Martin – Silva Artist Management, New Media Overload
Moderator: Gabe Benveniste – SonicLiving, Founder / CEO
3:00 – 3:30 PM Afternoon Snack Break
3:30 – 4:30 PM
Sakura Room
Ethan Jacks – Silverwood Partners
Larry Marcus – Walden VC
Mika Salmi – Angel Investor
Mark Sugarman – MHS Capital
Moderator: Jeff Yasuda – Blip.fm
3:30 – 4:30 PM
Spring Room
Studio Production & Mastering
Gavin Lurssen – Lurssen Mastering, President
Elliot Mazer – Reid Productions, Producer
Steven Halpern – Inner Peace Music, Composer, Recording Artist, Producer
John Cuniberti – Recording, Mixing, Mastering
Moderator: Ken Walden – Secrets of the Pros, Owner
3:30 – 4:30 PM
Osaka Room
Social Games & Music
Andrew Lee – JamLegend, Co-founder & CEO
James Miao – thesixtyone, Co-founder
Charles Huang – Guitar Hero, Co-Founder & EVP Business Affairs
Josh Hubball – Conduit Labs
Moderator: Steve Jang – Entrepreneur / Startup Advisor
4:45 – 5:40 PM
Sakura Room
Social Networking: The Future For Musicians
Dave Allen – Pampelmoose / Fight / Gang of Four, Founding Member
Tim Quirk – Rhapsody, VP of Programming
Sebastian Keefe – Family of the Year, Musician
Anthony Batt – BUZZMEDIA, Founder & Chief Creative Officer
David Hyman – MOG, Founder / CEO
Moderator: Theda Sandiford – Theda Dotcom LLC, President
4:45 –5:40 PM
Spring Room
Elevator Pitches
Starring YOU!
All are welcome to stand up and present an up to 1-minute pitch about their company or idea, to connect with others who may want to work with you.
Host: Brian Zisk – Executive Producer, SF MusicTech Summit

5:40 –6:00 PM
Sakura Room
Special Presentation
Stephan Jenkins – Third Eye Blind 3eb / truemeaning
6:00 –8:00 PM
Sakura Room
Cocktail Party!
Sponsored by: LyricFind / Wente Vineyards
Special visual presentation by: Marc Rubenstein, Pig Light Show

Tu 12/8
Sheraton Delfina, Santa Monica

8:00AM – 9:00AM Registration, Continental Breakfast & Networking
9:00AM – 9:15AM Welcome & Introductions
Conference Co-Chair:
Ned Sherman, CEO & Publisher, Digital Media Wire
A Conversation with Paula Wagner,
Founder & Producer,
Chestnut Ridge Productions
Interviewed by:
Neil Stiles, President, Variety Group
10:00AM – 10:45AM PANEL 1: What Does the Future Hold?
In the technological revolution now convulsing the entertainment industry, CTOs are on the front lines. This panel of CTOs and other leading technologists will discuss emerging trends and issues in the technology of content creation, distribution. How do they spot important emerging technologies and trends? What are the big unsolved tech problems facing the entertainment industry? How much forward thinking is enough, and how much is too much? What will define the winners and losers in the years to come?

Darcy Antonellis, President, Warner Bros. Technical Operations
Chris Carey, EVP, Worldwide Technical Operations, Paramount Pictures
Ed Leonard, CTO, DreamWorks Animation
Moderator: David Cohen, Associate Editor, Features, Variety

10:45AM – 11:15AM Networking & Refreshment Break
11:15AM – 12:00PM PANEL 2: Game Changers
Hear from some of the most innovative companies in the film industry who are changing the way the business is done from financing to production, marketing and distribution. How are these new Hollywood players changing the business as we know it? This is a panel you can not afford to miss.

Rick Nicita, COO/Co-Chairman, Morgan Creek Productions
Oren Peli, Writer-Director, Paranormal Activity
Lisa Schwartz, EVP, Distribution, Ops & Bus. Dev., IFC Entertainment
Steven Gaydos, Executive Editor, Variety

12:00PM – 12:45PM PANEL 3: New Finance Models for the Film Industry
One thing is certain: the industry is changing. As funding sources are shrinking, what are the new finance, production and distribution models that will shape the future? How are international incentives and global considerations fitting into the picture?

Bill Block, Founder & CEO, QED International
Jeanette Buerling, President, Magnet Media Group (MMG)
Michael London, Founder & CEO, Groundswell Productions
Jared Underwood, SVP & Manager, Comerica Entertainment Group
: Sharon Swart, Senior Editor,
Tech and Innovation Track

Dialing up the Fourth Screen – Next Wave of Mobile Film and Video Entertainment

This panel of mobile experts will explore the explosive growth of film and video entertainment on mobile devices. Executives at some of the most innovative mobile entertainment firms give their perspectives on the state of the industry. What are the lessons learned and what business models are working at present? How are consumers responding to new product offerings? What are the mobile opportunities for the film industry? What are the technological — and business model — chokepoints to a more robust wireless entertainment experience?

Jonathan Barzilay, SVP, Programming & Advertising, FLO TV
Frank Chindamo, President/Chief Creative Officer, Fun Little Movies
Shashi Fernanda, CEO, Saffron Digital
Daniel Tibbets, EVP & Studio Chief, GoTV Networks
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

12:45PM – 2:00PM Poolside Luncheon
2:00PM – 2:45PM PANEL 4: How and Why International Markets are Driving the Business Today
It’s no secret that international sales are the driving factor for success in the movie industry today. How is this impacting what films are getting made and the way business is done in Hollywood? How do you craft an international strategy that will ensure success in the movie business today?

Ashok Amritraj, Chairman & CEO, Hyde Park Entertainment
Stuart Ford, Founder & CEO, IM Global
Rena Ronson, Co-Head, Independent Film Group, United Talent Agency
Roeg Sutherland, Co-Head, Film Finance Group, CAA
Moderator: Sharon Swart, Senior Editor,

Tech and Innovation Track

High Def and Beyond – New and Emerging Opportunities for the Home Entertainment Industry

This panel of experts in the home entertainment industry will focus on new and emerging opportunities for the industry with respect to production, marketing, distribution and sales of high definition DVDs, pay-per-view and video-on-demand; Internet video; and digital video. What is the next big transforming technology for home entertainment? How big and how soon will 3D entertainment be a reality at home? How will changes in the sell-through business, the evolving rental model, and the impact of digital delivery affect the home entertainment industry as a whole? What will the eco-system look like 5 years from now?

Mark Horak, EVP/GM, WW Ops & New Packaged Media, Warner Home Video
Jamie McCabe, EVP, WW PPV/VOD & EST, 20th Century Fox
John Rubey, President, AEG Network LIVE
Simon Swart, EVP & GM, North America, Fox Home Ent.
Blair Westlake, Corp. VP, Media & Ent. Group, Microsoft Corp.
Moderator: Marcy Magiera, Editor-in-Chief & Associate Publisher, Video Business

3:00PM – 3:45PM Tech and Innovation Track

PANEL 5: Technology and the Big Screen – Changing the Business of Movies
Some of the most influential and innovative minds in the film and digital media industries discuss the impact of new technologies on the film industry. How are content and technology companies working together to build profitable businesses? Topics include new digital distribution technologies for home video content, stereoscopic content (3D) and new business opportunities related to digital projection technologies. The panelists will provide insights on this fundamental transformation of the industry, the technologies that are driving change and the rules of survival in a brave new connected world.

Sandra Aistars, Assist. General Counsel for IP, Time Warner, Inc.
Claudia Ceniceros, Sr. Dir., Content Strategy, Cisco Media Solutions
Sibyl Goldman, VP, Entertainment, Yahoo! Entertainment
David Straus, CEO, Withoutabox (IMDb, an Amazon co.)
: Ken Rutkowski, Founder & Host, KenRadio Broadcasting

3:45PM – 4:15PM Networking & Refreshment Break
4:15PM – 5:30PM PANEL 6: Dealmakers’ Roundtable
It all starts with the deal. No project — whether film, TV or live event — can go forward until a deal spells out such terms as ownership, compensation and residuals. And on a larger scale, no firm can be formed, merger completed or partnership built until the documents are signed, sealed and delivered. Enter the dealmakers — the men and women profiled who negotiate for their clients, lead their companies, shape the business and turn the wheels of the industry. These key players emerge from myriad sectors and countries, all with one common trait: They show us the money. How do these top dealmakers see the industry’s future?


Harold Brown, Partner, Gang, Tyre, Ramer & Brown
Jay Cohen, Head of Film Fin. & Packaging Div., The Gersh Agency
Bryan Lacour, SVP, Union Bank
David White, Nat’l Executive Director, Screen Actors Guild (SAG)
Ruth Fisher, Co-Chair, Media/Ent./Tech Practice, Gibson, Dunn & Crutcher LLP
Moderator: Peter Caranicas, Managing Editor, Features, Variety

Tu 12/8  2:30-7:30

Guide to discovery in the App Store!
Auttomatic Lounge, Pier 38, San Francisco

2:30pm – 3:00pm | Registration

3:00pm – 3:05pm | Welcome

3:05pm – 3:15pm | “Make or Break: How to successfully leverage publicity and social media to drive awareness and downloads of mobile apps”

3:15pm – 3:30pm | “Should driving app discovery require hemorrhaging money?”

3:30pm – 3:45pm | “Social Gaming: The evolving technology platform & monetization”

3:45pm – 4:00pm | “Building Social Games: Games at the speed of light”

4:00pm – 4:40pm | “Discovery 1.0: Starting from scratch”

y Angle (Director of Game Design, SGN)
Julian Farrior (CEO, Backflip Studios)
Ge Wang (Co-Founder, CTO, & COO, Smule – maker of Ocarina iPhone app)
Peter Farago (VP Marketing, Flurry)
Matt Marshall (Editor in Chief, VentureBeat)

With more than 119,000 apps in the Apple AppStore, discovery is a huge problem. Facebook is just as tough. And to make it worse, you’re at a disadvantage because large networks have the upper hand of experience in platform strategy and a louder voice to get their products heard.
• If you’re a two-person garage development shop and starting from scratch, how do you create an app that can go viral?
• If you’re not a giant company, how do you exploit your newness and focus, using the key ingredients of success?
• How can the smaller developers team up with bigger brands that have name recognition? When should they go it alone?
• How do they build a company that bigger investors will notice?
• What are some of the platform tools at your disposal that can be used to get your apps noticed?
• How does discovery fit with the right business model for your app?

4:40pm – 4:55pm | “Super-sizing the app economy by moving it beyond the iPhone”

4:55pm – 5:35pm | “Discovery 2.0: Moving to the next level”

Sebastien De Halleux (COO, Playfish)
John Pleasants (CEO, Playdom)
Roy Sehgal (GM, Zynga & Executive Producer of Cafe World game)
Neil Young (Founder & CEO, ngmoco)
Dean Takahashi (Lead Writer for GamesBeat, VentureBeat)

The social app companies, those successful application companies that came of age on Facebook and the iPhone, have created their own ecosystems with successful titles that feed on each other. Now what do they do?
• How many different types of monetization schemes do they need? What can they learn from the bigger companies?
• Should they recruit executives from the “old world” companies, to help with partnering or organizational discipline?
• What sort of analytics process should they have in place?
• Can anyone catch up with them?
• What will the social/mobile/gaming look like in two years?

5:35pm – 6:00pm | “Discovery 3.0: Bringing in the big guys”

Jon Vlassopulos (CEO, Moderati – maker of the virtual light Zippo iPhone app)
Alex St. John (President & CTO, hi5)
Michael Chang (Founder & CEO, Greystripe)
Lisa Marino (VP Sales, RockYou)
Roy Bahat (President, IGN Entertainment)

Established video game companies and entertainment giants are eyeing the social networking and mobile platforms as a source of future growth. For success, the big guys need to apply the secret ingredients in different proportions.
• How much should they invest in these areas, and how should they do it?
• Which kinds of partners should they recruit? Which business models are the best?
• Who has made the transition already?
• What’s the right mix of social networking, marketing, analytical measurement, advertising and web design ingredients they should apply?

6:00pm – 6:05pm | Closing remarks

6:05pm – 7:30pm | Reception

Tu 12/8 – W 12/9

Rosewood Sand Hill, Menlo Park

Tu 12/8

Ballroom 1
Opening Remarks
Co-Host: Tony Perkins, Founder, AlwaysOn
Co-Host: Arden Pennell, Program Director, AlwaysOn
Ballroom 1
Keynote: What is Really Happening to the VC Industry?
Bill Gurley, Partner, Benchmark
Ballroom 1
The VC Industry in Transition — What’s Next for Sand Hill Road?Experienced VCs Discuss The Future of the Asset Class, as LPs, Banks and Markets Undergo Changes
Moderator: Steve Morgan, KPMG
Todd Chaffee, General Partner, Institutional Venture Partners
David Cowan, Partner, Bessemer Venture Partners
Dixon Doll, Co-founder & General Partner, DCM
Deepak Kamra, General Partner, Canaan Partners
Ann Winblad, Co-founder & Managing Director, Hummer Winblad
10:00am Break
10:20amBallroom 1 Exits: What’s the M&A and IPO Outlook for 2010?
Moderator: Julia Reigel, Partner, Wilson Sonsini Goodrich & Rosati
Paul Deninger, Vice Chairman, Jefferies & Co.
George Lee, Managing Director, Goldman Sachs
Andrew Guevara, Managing Director, Morgan Stanley
Ivan Brockman, Sr. Managing Director, The Blackstone Group
Ethan Topper, CEO, Union Square Advisors
10:20amBallroom 2 Keynote: The Deal — The Importance of Free-Trade
Tim Draper, Managing Director, Draper Fisher Jurvetson
10:30amBallroom 2 Bulls in a China Shop — The Local Advantage in Chinese VC
As the Chinese VC market matures and major American tech firms are bested by Chinese rivals, how do Leading Venture Firms hone their local advantage?
Moderator: Rebecca Fannin, International Editor, Asian Venture Capital Journal
Tim Draper, Managing Director, Draper Fisher Jurvetson
Richard Lim, Managing Director, GSR Ventures
Glenn Solomon, Managing Partner, GGV Capital
11:00amBallroom 1 What Funding Crisis?
Silicon Valley’s Leading Early & Angel Investors Discuss What’s Whetting Their Appetite and the 2010 Funding Strategy
Moderator: Sam Angus, Partner, Fenwick & West
Ron Conway, Founder, Angel Investors LP
Joyce Chung, Managing Director, Garage Technology Ventures
Aydin Senkut, President & Founder, Felicis Ventures
Howard Hartenbaum, Partner, August Capital
11:05amBallroom 2 CEO Showcase — Internet & Consumer
Presentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn
Joe Ward, CEO, Groovy Corp.
Phil Fernandez, CEO, Marketo
Helen Zhu, CEO, Chictopia
Alex Mashinsky, CEO, Groundlink
During this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.
Ed Lambert, SVP, Bridge Bank
Rebecca Buckman, Journalist
11:45amBallroom 1 Fireside Chat: The VC 100 –Insights & VC Outlook
Tony Perkins, Founder & Editor, AlwaysOn
Victor Boyajian, Global Chair, Sonnenschein Venture Technology Group
11:45amBallroom 2 CEO Showcase — Mobile & Software
Presentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn
Jai Haissman, CEO, Affective Interfaces
Rahul Sonnad, CEO, Geodelic
John Corshen, CEO, GoingOn
Adrie Reinders, CEO, E-Factor
During this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.
Ed Lambert, SVP, Bridge Bank
Rebecca Buckman, Journalist
12:20pmBallroom 1 Announcing the Top 25 Women in Tech to Watch, Presented by Accenture
Liz Tinkham, Global Managing Director — Management Consulting and Integrated Markets, Communications & High Tech Operating Group, Accenture
Tony Perkins, Founder, AlwaysOn
12:30pm Lunch
1:30pmBallroom 1 CEO Showcase Sessions
Rajeev Goel, CEO, PubMatic
Edmundo Costa, CEO, Catbird
2:00pmBallroom 1 Corporate Buyers — Where’s the Action for 2010?
Hear from the most active acquirers of AlwaysOn’s top private companies about next year’s strategy
Moderator: Doug Cogen, Co-Chair, M&A Group, Fenwick & West
David Lawee, VP Corporate Development, Google
Ken Berryman, SVP, Strategy, Symantec
Hilton Romanski, VP, Corporate Development, Cisco
Doug Merritt, EVP, SAP
2:00pmBallroom 2 Addressing Private-Company Liquidity
Which are the best ways for stakeholders in private equities to buy & sell? After a surge in 2009, what’s the secondary-market outlook in 2010 and beyond?

Moderator: Ken Loveless, Managing Director, SVB Capital
Joseph Marks, Principal, Coller Capital
Colin McGrady, Managing Director, Cogent Capital
Jamie Hale, Partner, Aldenwood Capital
Dwight Badger, CEO, Advanced Equities
2:45pmBallroom 1 The New-Millennium Strategy for Boutique & Middle-Market Banks
In the post-Lehman world, the banking sector is open to disruption. What’s the 2010 outlook for leading boutiques and middle-market banks? What are alternate strategies to IPO?
Moderator: Craig Menden, Partner, Sonnenschein Venture Technology Group
Jamie Montgomery, CEO, Montgomery & Co.
John Moriarty, Managing Director, Baird & Co.
David Lavallee, Managing Director, Revolution Partners
Jason Hutchinson, Managing Director, Houlihan Lokey
2:45pm Ballroom 2 CEO Showcase — SaaS & Enterprise
Presentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn
Lukas Biewald, CEO, CrowdFlower
Roman Stanek,  CEO, Good Data
Wences Casares, Meyer Malka, Co-CEOs, Bling Nation
Chris Boone, CEO, Visuvi
During this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.
Ed Lambert, SVP, Bridge Bank
Jim Parsons, Managing Director, Silicon Valley Bank
3:30pmBallroom 1 Break
3:45pmBallroom 1 Fireside Chat
Gordon Davidson, Chairman, Fenwick & West
3:45pmBallroom 2 CEO Showcase Session — Greentech
Presentations by CEOs of the hottest companies in this sector, emceed by Ezra Roizen, Contributing Editor, AlwaysOn
Phil Henson, CFO, Solar Power Partners
Pravin Jain, CEO, Senergen Devices
Trevor Stout, CEO, Integrity Block
During this session the following industry experts will comment, and thereafter CEOs will be available for 30-minutes of Q&A and demos in the lobby.
Ed Lambert, SVP, Bridge Bank
4:30pmBallroom 1 The IT Outlook for 2010 and Beyond –The VC 100 Weigh In
The nation’s top VCs who have produced exits for LPs and entrepreneurs discuss investing strategy in infrastructure and infotech

Moderator: Victor Boyajian, Global Chair, Sonnenschein Venture Technology Group
Woody Benson, Partner, Prism VentureWorks
Neal Dempsey, Managing General Partner, Bay Partners
Michael Kwatinetz, General Partner, Azure Capital Partners
Steve Harrick, General Partner, Institutional Venture Partners
5:00pm Reception

W 12/9

Ballroom 1
Secrets of a Successful IPO
Despite a trembling bear market, these executives steered companies to enormously successful exits in ’09
Moderator: Tony Perkins, Editor, AlwaysOn
Paul Kwan, Managing Director, Morgan Stanley
Mike Rubino, CFO, A123Systems
Jim Kelliher, CFO, LogMeIn
Kevin Thompson, CFO & COO, SolarWinds
Ballroom 1
Why I Went Social — And How You Can Too
As the VC Sector Enters a Post-Crisis Shakeout, Will Social Venture Investing Offer an Alternate Risk/Return Model (and help save the world)?
Moderator: Arden Pennell, VC Editor, AlwaysOn
Kevin Jones, Founding Principal, Good Capital
Nancy Pfund, Managing Partner, Double Bottom Line Investors
R.  Paul Herman, CEO, HIP Investor
Ballroom 1
Wireless Devices: Opportunities for the Global Growth Investor
Leading Investors Debate What’s Promising in the Major-Growth Mobile Sector, from Healthtech to Smart Cities to Mobile Computing
Moderator: Bambi Francisco, Founder, Vator.tv
Reese Schroeder, Managing Director, Motorola Ventures
Tim Chang, Principal, Norwest Venture Partners
Nagraj Kashyap, VP, Qualcomm Ventures
Kevin Hamilton, US CEO, IREX
10:45am Break & Refreshments
Ballroom 1
Corporate Investors: Outlook 2010
Hear where top corporate venture firms are spending seed to mezzanine capital –which game-changing ideas do they want to fund?
Moderator: Chad Seiler, Partner, KPMG
Sanjiv Parikh, Managing Director, Corporate Ventures, Hewlett-Packard
Bill Maris, Managing Partner, Google Ventures
Louis Toth, Senior Managing Director, Comcast Interactive Capital
Jai Das, Partner, SAP Ventures
Rachel Lam, SVP, Time Warner Investments
Ballroom 1
The Greentech Evolution — What’s Next?
A sophisticated analysis of the sector as a whole with top investors. After mini-bubbles, increased govt attention, spiraling public awareness, and huge VC outlays –what’s next for greentech investment? Where are we going?
Moderator: Eric Wesoff, Senior Analyst, Greentech Media
Jennifer Fonstad, Managing Director, Draper Fisher Jurvetson
Marianne Wu, Partner, Mohr Davidow Ventures
Ray Lane, Managing Partner, KPCB
Michael Danaher, Partner, Wilson Sonsini Goodrich & Rosati
Ballroom 1
Fireside Chat: Digital Video 3.0
Mark Stevens, Partner, Fenwick & West
Jim Lanzone, CEO, Clicker
12:55pm Closing Remarks

F 12/11 8:15-5
Microsoft, 1065 La Avenida Street, Mountain View

8:15 am – 8:45 am Registration, Continental Breakfast & Networking
8:45 am – 9:00 am Welcome Remarks – Matt Thompson, Microsoft
9:00 am – 9:45 am Opening Keynote – Mike McGuire, Research Vice President, Gartner, Inc.’s Media Industry Advisory Services Team
9:45 am – 10:30 am Panel Discussion: “What’s the Business in New Media?”
From music, to games, to virtual worlds, to specialized search, successful new media companies have developed ways to turn the technology into a paying business model. Some of the most innovative companies will discuss what works.
Tom Conrad, Pandora
Jonathan Flesher, Zynga
Philipp Schloter, Nokia Point & Find
Mike Sego, Gaia Online
Joel Toledano, Krillion
Moderated by: Alison van Diggelen, Fresh Dialogues
10:30 am – 10:45 am Break
10:45 am – 11:30 am Panel Discussion: “The Truth in the Numbers: What are the Metrics for Success?”
The complexity of new media and new methods for delivery have created a demand for rapid measurement tools that allow business to quickly respond and tune their model. The panel will discuss strategies for measuring success.
Jason Lopatecki, TubeMogul
John Mellor, Adobe
Dennis Mortensen, Yahoo
Matt Reid, IMMI
Ian Swanson, Sometrics
Moderated by: Anthony Ha, VentureBeat
11:30 am – 12:15 pm Lunch
12:15 pm – 12:30 pm Hot Demos: Hear what up and coming new media companies are up to.
12:30 pm – 1:15 pm Panel Discussion: “Is the Money in the Money: What Model will Win?”
Moving money, real or virtual, is an important part of delivering and getting paid for content. The panelists represent three different models for payment.
Gene Alston, PayPal
Gurbaksh Chahal, gWallet
George Garrick, Offerpal
Ted Sorom, Rixty
Moderated by: Michael Montgomery, Montgomery & Co.
1:15 pm – 2:00 pm Panel Discussion: “Disruptive Technologies in New Media: What’s Next?”
A technology can disrupt the market and require a quick reaction. Panelists will tell us how their technology will change new media as we know it today.
Noah Wardrip-Fruin, UCSC
Raj Jaswa, Dyyno
Yair Landau, Mass Animation
Amy Love, PicScout
Ben T. Smith IV, MerchantCircle
Moderated by: Sharon Wienbar, Scale Venture Partners
2:00 pm – 2:15 pm Break
2:15 pm – 2:30 pm Afternoon Keynote – Peter Horan, Goodmail Systems
2:30 pm – 3:30 pm Panel Discussion: “The Venture Landscape”
Even in the current economy, VCs are raising money and searching for good investments. Representatives from four leading firms will talk about where they are investing.
Andrew Braccia, Accel Partners
Tim Chang, Norwest Venture Partners
Michael Kim, Rustic Canyon
Richard Yen, Saban Ventures
Moderated by: Kelly Porter, Woodside Capital Partners

3:30 pm – 4:00 pm Fireside Chat: “What’s the Future of Content?”
Guy Kawasaki, Alltop
Sharon Waxman, The Wrap.com
4:00 pm – 4:15 pm Closing Remarks

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