Ypulse, Connections, Cinematic Keynotes, NARIP/Guides – Disney, MTV360, MySpaceRecords


If you’re in LA, you’re likely at #E3, Vegas, you’re likely at LicensingExpo (#LX9), NYC you’re likely at #InternetWeek and if you’re in SF/SV, you’re somewhere here:


Monday, June 1 – #Ypulse Youth Marketing Mashup, Hotel Nikko, 222 Mason/O’Farrell


7:30, Breakfast

8:15, Know Your Target – 18-24 College Kids – media consuming, brands they love

8:30, Campus Media Group presents State Farm’s Guerrilla Media Campaign

8:50, ABC Greek VirtualRush.com, Vickie Collier, Disney-ABC Television Group

9:10, March Madness, GMU

9:30, Alloy Media + Marketing presents Pentel’s lifestyle marketing campaign

9:50, Snacks

10:15, Party like a Rockstar keeping a brand real at Spring Break

10:35, J Scavo, MySpace Records

10:55, mtvU deputies delivering MTV 360 messages on-air, online, on campus

11:15, Gauging Success

12-1, Go Eat

1, HeyJosh.com – what teens care about

2, Love and Levi’s – creating relevance with youth culture

3, Teens on wasted marketing efforts, reduce costs not impact

3:40, Immersive marketing, motivating the cynical teen, quiz me

4, Stretch

4:05, mass + logic looks at brand equity measurement, social media marketing

4:25, Stretch

4:30, Pitch campaign to a panel of 13-24 year olds, what flies and what falls flat

5:10, Wired Teacher Awards

5:20, nGenera Insights

6-7, Mixer

8, Screening of Sundance’s Dare with Screenwriter, David Brind & Director, Adam Salky


Tuesday, June 2 – #Ypulse Youth Marketing Mashup, Hotel Nikko, 222 Mason/O’Farrell


7:30, Breakfast

8:30, Reaching the Gamers – Kate Connally, MTV AddictingGames

9:10, What’s Cool

9:50, Stretch

9:55, Geoff Cook, MyYearbook, fun in the cyberspace playground, attention matters more than reach, turbo charging brand engagement with virtual currency tie-ins
10:15, Snack

10:55, Mobile Marketing with Loopt, MocoSpace, Kajeet, Nokia

11:35, Stretch

11:40, Concerned, Connected & Plugged In

12, UGC campaigns from Disney.com, Walt Disney Records, Disney Online

1, Lunch – UPick Topic

2:20, Gen Y spending with MTV 360, Marketwatch, SmartyPig

3, Extending brand in virtual worlds, social, apps, widgets with Meebo, Stardoll

3:50, Snacks

4:15, Keynote with Donna Fenn, Inc.

4:45, Wired Youth Entrepreneurs, Guy Kawasaki

5:30, The End


Tuesday, June 2 – Connections:  Digital Living Room Showcase, Santa Clara Convention Center


8, Breakfast

8:30, Business models wrapped around iTV

9:30, Connected CE

10:45, Mobile 3G+

11:45, Lunch

12:45, Advertising in a Three Screen World

1:45, Remote Support for the Digital Home

2:45, Energy Management

4, New Connectivity

4:30 Wireless CE with ATT

5:15, Marriage of Online Video to CE
with Brent Hurley, YouTube, Jim Denney, TiVo, Ken Wirt, Cisco.., Theater

6, Mixer/Showcase, Exhibit Hall A2


Wednesday, June 3 – Connections:  Digital Living Room Showcase, Santa Clara Convention Center


7:30, DivX Breakfast, Exhibit Hall A2

8:15, CE Brand Affinity, Exhibit Hall A1

9, Connected TV with Russ Schafer, Y!…, Exhibit Hall A1

10, Verizon FiOS, Exhibit Hall A1

10:45, Snack, Exhibit Hall A2

11:15, Future of STB with Microsoft, Ballroom F
12:15, Lunch/Showcase, Exhibit Hall, A2

1:30,  WebTV with Avner Ronen, Boxee, Ajay Dugar, Paramount..Ballroom H

2:30, Ad Models that Work with AdMob, Bunchball, Ballroom H

3:30, Snack

4, CE Networking with Best Buy, D-Link, NETGEAR.., Exhibit Hall A1

5, DECE Entertainment 2.0 with Mitch Singer, Sony, Exhibit Hall A1

6, Mixer/Showcase, Wireless Networking Video Consumption, Exhibit Hall A2

Wednesday, June 3 – Cinematic Keynotes, Apple

5:30-7pm  Jerry Weissman, Author, Power Presenter


Thursday, June 4 – Connections:  Digital Living Room Showcase, Santa Clara Convention Center


7:45, Breakfast/IPR, Exhibit Hall A2

8:30, Smart Grid to the Home, Exhibit Hall A1
10:45, Snack, Exhibit Hall A2

11:15, Multimedia on Mobile with Jackson Gates, Pandora.., Ballroom H

12:15, Lunch/Showcase, Exhibit Hall A2

1:15, Support with Alcatel-Lucent, Exhibit Hall A1

2:15, VCs – Stephen Blum, Tellus Venture, Richard Irving, Pond Venture, Eric Zimits, Granite Ventures, Fred Wang, Trinity Ventures


Thursday, June 4  NARIP, Pyramind, 832 Folsom/4th-5th


6:30 – 9:30pm Steffen Franz, President & Founder, Independent Distribution Collective, Kurt Kunselman, Director of Digital Distribution / Business Development, Independent Distribution Collective, Arne Lucas, Director of Mobile Marketing, INgrooves, Raj Singh, Mobile Consulting / Strategy / Product Planning / Definition Expert


With the many ways to distribute music today, those who succeed are the ones who manage their options best. How can you maximize distribution via the many avenues available, and integrate the three major ones (physical, digital and mobile)? NARIP invites four experts to share their knowledge on this vital and fast-developing area.

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