Digital Hollywood/The Guide

04May09

Everyone’s all a twitter about Digital Hollywoood.  Watch it live at http://live.scribemedia.org   If you’re in LA, stop by the Loews.  Here are the highlights:

M 5/4  

10-11:15
Money Media Entertainment & Technology 

Seth Shapiro, New Amsterdam Media…

1-2:15
The New Hollywood
 – Content, Platforms, Agents & Commerce
Carlson Choi, Activision, David Goodrich, Universal McCann…
Hollywood 2.0 Reality Shows
Joerg Bachmeier, Endemol, Alex Barkaloff, Lionsgate, Jesse Csincsak, AB
C’s The Bachelorette
MEF Mobile – Video, Music, Communciations
Tom Conrad, Pandora, Matt Murphy, ESPN, Tom Ellsworth, GoTV, Ted Cohen, TAG Strategic, Dan Schiappa, Microsoft…

 2:30-3:30
 Hollywood Content, Distribution & Advertising

 Lori Schwartz, Interpublic Emerging Media Lab..
 Advertising Next:  Social, TV & Video
 Kirk Cheyfitz, Story Worldwide, Chad Stoller, Organic, Stephen McKenna, HP, Alastair Green, McCann Erickson, Bob Buch, Digg…
Selling Movies, TV and Video on the Web
Ted Hong, Fandango, Michael Siegenthaler, Microsoft…
Personalized Video, Web, Social, Advertising
Kirstin Rolla, AOL TV & Moviefone, Brad Auerbach, HP, Sean Doherty, Channels.com, Nash Parker, Alcatel-Lucent…

3:45-5
Cable TV Broadband – Streams, Platforms, Devices

Ryan O’Hara, TV Guide, Stephen Shelanski, Starz, Steve Stanford, WMA, Rob Hayes, Showtime, Don Steele, MTV…
Advertising Accountability- Metrics and Analytics
Richard Sussman, Nielsen
Celebrity Media
Sybil Goldman, Y!, David McMahon, NBCU, Todd Gold, Fancast, Angie Shelton, Wikia, Alex Ben-Block, The Hollywood Reporter, Ro Choy, Rock You
Personalized Media – Widgets, News, Feeds, Music, Blogs
Richard Jalichandra, Technorati, Dan Hart, MTV Digital..

5-6 Poolside Cocktails

Tu 5/5  

8-9
Breakfast – 21c Consumers

Strategy Analytics
Best of the Streamys
Jamison Tilsner 7 Brady Brim DeForest, The Streamy Awards

9-10:15
Content Labs

David Gale, MTV, Danila Koverman, HBOLab, Alexis Rapo, ABC, John Gilles, Method, Suzanne Stefanac, AFI…
Contextual Media/Advertising
Greg Johnson, WMA, Scott Brown, Nielsen, Jason Witt, MTV, Scott Ferris, Microsoft…
Hollywood Download Shifting Time, Platforms, Space
Evan Young, TiVo, Burce Anderson, Blockbuster OnDemand, Erik Ramberg, Microsoft…
Games Innovation
Bernie Yee, Electric Sheep, Spencer Hunt, Sony, Greg Mills, AOL, Brandon Barber, Zynga, Philip DeBevoise, Machinima.com, Tim Chang, Norwest Venture Partners..
 
10:30-12
Return of the Sponsor – Programming Brand Integration

Josh Bycel, USA Networks, Adam Armus, Heroes..
Hollywood and the Digital Consumer
Eric Berger, Sony, Patrick Barry, Yahoo!, Malik Ducard, Paramount, Cristian Cussen, MySpace, Ira Rubenstein, Marvel..
Video Advertising
Nada Stirratt, MTV, Kevin Yen, YouTube,  Jason Forbes, Time Warner, Mark Marvel, msnbc.com, Rebecca Paoletti, Y!
Media Platforms – Mobile, TV, PC, DVD, Games, Broadband
Derek Kuhn, ALcatel-Lucent, Scott Smyers, Sony, Tom Engdahl, Comcast, Adam Powers, Macrovision
Personalized Mobile Breakthroughs
Brandon Lucas, MySpace, Ajay Luthra, Motorola, Eric ANderson, Handango, Jesse Goranson, Nielsen… 

10:45-12
3D Films and TV
Dale Mayo, Cinedigm, Greg Foster, IMAX, Angela Gyetvan, 3ality…

12-1:15/1:45
WGA Creative:  Digitally Enabled Storytelling

John Hamburg, I Love You Man, Adam Drucker, Amazing Race..
Demos 
Marc Shedroff, Cooliris…
Hollywood Reinvented- Traditional Media Transformed
Mara Winokour, Starz, Richard Titus, BBC… 
Digital Blockbusters
Matt Candler, Paramount, Don Daglow, Stormfront Studios, Riley Russell, Sony… 
Broadband Economy
Josette Bonte, Cisco, Paul Greenberg, TV Guide Online, Martin Green, Meebo… 
Mobile Off Deck Content
Soren Shafft, Fox…

1:15-1:45
Lunch with the Streamys

2-3:15/3:30
Grow Your Audience: Doc Distribution/Marketing

Slava Rubin, IndieGoGo, Steve Savage, New Video, Peter Yared, iWidgets, Rick Allen, SnagFilms
Content & Commerce
Sandy Grunshow, Filmaka, Roy Bank, Merv Griffin, Michael Davies,Lew Henderson, Davie Brown, Embassy Row Who Wants To Be A Millionaire..
TV Ecosystem
Curt Mavis, Lionsgate, Shannon O’Neill, Golf Channel, John Najarian, Comcast…
Next Wave:  Enhanced  Advertising, Brands, Messaging
Joseph Eibert, Universal Studios Home ENtertainment, Barry Frey, Cablevision, …
Mobile TV
Mike Bailey, MediaFLO, Madeline Herdrich, Paramount, Edward Skolarus, News Corp, Jim Eadie, MTV, Jack Hallahan, MobiTV, Katharine Linke, Disney ABC, Frank Chindamo, Fun Little Movies..

2:15-3:30
DRM 101 Content Rights Primer

Richard Berger, Sony, Jim Burger, Dow Lohnes, Ton Kalker, HP..
Virtual Worlds
Steve Hoffman, RocketOn, Sibley Verbeck, Electric Sheep, Joe Hyrkin, Gaia Online, David Christensen, SOE 

3:30-4:45/5
Animation – Zack, Boom, Pow!

Jorge Gutierrez, Nickelodeon, Glasgow Phillips, South Park, Kung Fu Panda …
Entertainment Advertising
Erik Enberg, Goodby Silverstein, Graham Daniels, Addictive TV..
Flat Panel TVs – HD, Downloads, Widgets
Nick Cosley, Sony, Martin Stein, Motorola, Scott Burnett, IBM, Russ Shafer, Y! Connected TV…
Ad Strategy, Expenditure, Analysis – VOD, PVR, Social, Mobile, Broadband
Warren Schlichting, Canoe Ventures, David Zucker, Naked Gun, Airplane! Scary Movie..
The Hollywood Producer – Reinventing the Revenue Streams
George Ruiz, ICM, Stan Rogow, Electric Farm, Kim Evey,
The Guild, Zachary Posner, National Lampoon…

 3:50-5
 Everyone Live Stream
 
Daniel Graf, Kyte, Perry Wu, BitGravity, James Segill, EdgeCast…

5-6:15
Filmmaking through Social Networking

Robert Bahar, Made in LA, Melissa Fitzgerald, West Wing, Juan Devis, KCET…
Poolside Cocktails

6-7
Keynote with Jimmy Wales
, Wikipedia

 7-8
Keynote with Michael Rymer, Battlestar Galatica
, interviewed by Seth Shapiro, New Amsterdam Media

9
HBO Screening of Burma VJ

1401 Ocean/Santa Monica Blvd (3 blocks away)

W 5/6

9-10:15
Video Advertising
Jack Rotherdam, Metacafe, Thomas Tafuto, Digitas..
Smart and Connected TV
John Gildred, SyncTV, Tim Twerdahl, Roku, Avner Ronen, boxee, Mark DePietro, Motorola 
Content Rights
Arnaud Robert, Walt Disney, Stuart Rosove, Digimarc, Ann Chaitovitz, Future of Music Coalition, Jim Burger, Dow Lohnes…
Invention of an Industry:  Apps
Jim Louderback, Revision 3, Dale Ty Roberts, Gracenote, Francisco Varela, YouTube

10:45-12
TV Content, Interactivity, Commerce

Tara Maitra, TiVo, Phil Wiser, Sezmi, Mitch Berman, ZillionTV, Tracy Geist, OpenTV, Vic Odryna, ZeeVee, Greg Gudorf, Digeo..
Piracy
Jim Williams, MPAA, Paul Jessop, RIAA, Albhy Galuten, Sony, Jason Oxman, CEA, Daivd Mathias, Deloitte
Music 2.0
Vita Iala, Ticketmaster, Daivd Marcus, Warner Bros Records, Matt Nelson, The Nelsons… 

12:30-1:45+
Korea IPTV

John Ham, Ustream.tv, Emma Brackett, ATT Uverse..
Branded Media Marketing
Simon Kelly, Story Worldwide..
TV Commerce
Matt O’Rourke, McCann Erickson, Jen Robertson, WEtv, Will Richmond, VideoNuze, John Zahner, PermissionTV
Content Rights
Shawn Ambwani, InterTrust
Music Power Shift – Artist, Label, Technology
Michael Spiegelmann, Y! Music, Ali Partovi, iLike, Kevin Arnold, IODA, Ronald Safran, KPMG ICE..

2:15-3:30
Consumer Reach

Lon Otremba, 360 Media, Joy Marcus, DailyMotion, Mark Rotblat, TubeMogul, Eric Elia, Brightcove
Venture Funding
Jon Chait, Dace Ventures, Matt Turck, Bloomberg VEntures, Richard Wolpert, Mall Room Fund, Richard de Silva, Highland Capital Partners, Yair Landau, Jerusalem Venture Partners…
Creating a Viable Electronic Sell-Through Marketplace
Mitch Singer, DECE, Derek Bores, Paramount, Jeff Lawrence, Intel, Mark Coblitz, Comcast, Kevin Morrow, Samsung, David Ring, UMG…
Music Industry Morphs
John Loken, BPM (brands+music), Dave Ullmer, Motorola, Ted Cohen, TAG Strategic

3:50-5
Mobile Video
Bettina Sherick, Fox…
TV Commerce
Robert Quicksilver, TidalTV…
Monetizing Digital Content
Craig Peters, Getty Images, Mike More, Nabbr, Tom Gorke, MTV
iPhone Apps
Walker Fenton, NewsGator, Brad Pelo, i.TV, Danny Passman, Joost, Wendy Feldman, Sony, Michele Edelman, Warner Digital, Steve Polsky, Flixster..

5-6 Poolside Cocktails

Th 5/7

9:30-10:45
Personalized Media:  Mini Apps
Allen Billings, MobiTV…
Social Advergaming
Ranah Edelin, Raptr, Rajat Paharia, Bunchball, Robert Norton, King.com..
Content Delivery
Shalini Govil-Pai, YouTube, Jason Henderson, Verizon Games, …

11-12:20
Casual Gaming

Matt Lizst, Glu, Spencer Hunt, Sony…
Advertising Innovation
Shane Ginsberg, Organic..
All-Video
Diaz Nesamoney, Jivox, Bud Rosenthal, TurnHere..
Broadband Platform
Allen Duan, MTV, JT Klepp, Storyz…

12:50-2
Marketing Hollywood – Cross-Platform Branding, Live Events, Enhanced Media

Julian Aldridge, Freestyle Interactive…
Social Media
William Alena, MyYearbook..

2:15-3:30
Episodic Programming

Allen DeBevoise, Machinima.com, Tony Valenzuela, EQAL..

 

 

 

 

 

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