Macworld 2010/Dream Big


Today is the last day of Macworld and time to look toward the future.  Booked for 1/4-8 San Francisco Moscone, Macworld 2010 is asking its fans to dream big.   So here is my vision of what Macworld could be, a place where one’s creative potential is unleashed.  A  lively festival/expo for books, music, movies and games born from Apple’s revolutionary content creation tools.  A place to try and buy what you need.  To learn to produce, distribute and market your works.


Macworld Book Fair would have a comfy W lounge for author readings, book discussion groups, writers workshops and salons.  There’d be a Mac Den where CreateSpace, Lulu, Blurb, Snapfish, Shutterfly lead bookmaking workshops and attendees create books and start selling them online at Amazon…  Surrounding the lounge and den would be winding alleys of stalls with books/related software for sale.  The lounge can also be the focal point for the Macworld Art Gallery with artist demos.

Macworld Music Fest would have a dance floor, disco ball, and center stage where indie GarageBands perform, sell CDs/merchandise, register fans.  There’d be a Mac Den where AOL, Pandora, imeem, Rhapsody, CreateSpace, Spin, MySpace, IODA, CDBaby, TopSpin, Bojam, Tunecore would demo how to publish CDs, sell on iTunes, Amazon, Target..

Macworld iMovie Market would have a screening room with concessions stand and working with Withoutabox feature indie films made on a Mac with artist Q&A, DVDs and merchandise.  Mac Den would host DMA workshops on iMovie, FCP, Affect Effects, Flash…  CreateSpace, IndieFlix, IODA.. would discuss pathways to securing distribution on iTunes, Hulu, etc. 

Macworld Game Room would be an arcade-like Mac Den with Rock Band, Guitar Hero, EVE, as well as a place where attendees try iPhone game apps on secured iPhones, have app playoffs for prizes, and learn to develop/distribute iPhone apps (with Viximo, etc.).

Macworld Media Me would have a Mac Den where O’Reilly, Peachpit, Flip, Nokia, Ning, TubeMogul, YouTube would lead podcasting, blogging, tweeting workshops where emerging mobile producers could try out the products at the show and upload the video to, YouTube, etc.  Here’s where the how-to books and video capture/video share mobile devices would be sold.

Macworld Office would have a Mac Den with hands-on workshops creating stunning animations in Keynote, marketing collateral in Pages, budgets in Numbers. With LinkedIn mixers, etc.  Guest speakers like the Twit staffer who did Leo Laporte’s emotive slides would go over well.

If the consumers are in South Hall, then B to B should be in North Hall along with a product showcase for distributors to peruse.  

The show guide should incorporate the Hess Memorial events list and the list of events should be by date/time/location-booth number easy to view at an eyeshot and include the nightlife.  Sounds logical but this year, the show guide was worthless and you needed to be in the know not to miss out.

Lastly, perhaps Apple, a nimble company, can be persuaded to return even if just to sell product at the show.  Give David Pogue the Keynote (by then he should have celebrity status on Comedy Central).  And pay Steve Jobs for a cameo!


What’s your dream for Macworld 2010.  IDG’s Paul Kent wants to know and can be emailed at  They are also trying to build big audience numbers to attract sponsors so if you’re interested in going, Expo is currently free at  Tell your friends.

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