Continuing the search for good schwag in this down economy the clear winners yesterday were the gorgeous tee-shirts from MacDirectory (in lemon yellow), Smule (in black), and (also in black), Intego (in blue) and AstoundStereo (in beige) with a 24-hour trial of their terrific online video tutorial service, 20% off an annual subscription, and tickets to their swanky party at the St. Regis.  Second place went to the mom and pop shop of who generously gave away 1gb thumb drives, headphones and colorful keychains.  In third was STM who gave away stylish travel sacks and bottle openers.  Honorable mention goes to the great staff at Avery who had business card stock and software on hand as well as valuable tips for better printing, and Smith Micro (MashON SPORE Comic Book Creator) for their earbuds, and Fuse for their orange iPhone 3G cases.  Hungry?  Jelly beans were found at Shure and fortune cookies at the Mariner booth where the lucky fortune yielded a copy of StoryMill.  Other fun and games at Mariner involved playing the Average Betty cooking game show.  At the Roger Wagner’s HyperStudio Bistro, the guru himself was serving up mini-cokes in a Vegas style cafe giving away $10 off coupons for Software MacKiev’s great line of software like KidPix. Lastly, MacWorld’s Best of Show winner ECamm had espresso minimugs and Frenzic had super popular Twitterific buttons.

The nightlife was loaded with the Macheads movie premiere, parties with Lynda from, Cirque Du Mac at Broadway Studios, EFF’s Macworld Bash, the Tweet Up at House of Shields and many most of us will never know about because they didn’t show up on the Hess Memorial list.  I never made it to Cirque du Mac but the all-knowing guys from (the social network for customizing/optimizing your Mac) said the party was pretty happening with great music from the Macworld AllStars (Andy Ihnatko, Paul Kent, Chris Breen, Chuck LaTournous, Duane Straub, Bryan Chaffin, Dave Hamilton), caricature artists, henna tattoos, buffets, open bar, dance floor with Moulin Rouge-style swing dancer…I heard elsewhere that there were even roving clowns.  

Paul Kent of IDG held a packed Town Hall to discuss Macworld 2010.  Made an offered most couldn’t refuse.  Free expo passes for everyone at registration and asked that everyone register now to show support.  He’s going to try to pull together FCP/iMovie film fests and Garageband Music Fests and is taking suggestions at  So send in your feedback.

One Response to “Macworld/Schmoozing”

  1. March 29, 2009

    GenAudio’s AstoundStereo Expander Software Takes Position as Top Audio Download on Apple Site

    Popular audio enhancement product breaks into the Top 10 of all downloaded third party software

    Englewood, CO – (March 31, 2009) – GenAudio Inc., developer of AstoundSound™ 4D sound localization cue technology, today announced that the company’s AstoundStereo Expander software is currently the top audio software download on Apple’s online download site. The software also remains among the ranks of the top 10 most downloaded products for all third party software available on the site.

    GenAudio launched the AstoundStereo Expander in January, 2009, providing Mac users with an advanced software solution to enhance their audio experience. The AstoundStereo Expander is derived from GenAudio’s proprietary AstoundSound 4D technology, which draws on years of audio perception research to immerse listeners in a 360 degree, spherical soundscape that mimics the sound of real life. The AstoundStereo Expander allows Mac users to apply this enhanced audio processing technology to their existing digital audio for a heightened, deepened and widened listening experience through as little as two audio channels, such as headphones, home theater speakers or laptop speakers.

    “We are extremely excited to see that our AstoundStereo Expander software has resonated with Mac owners and is filling the void that existed in experiencing high-quality audio from basic laptop speakers or headphones,” said Jerry Mahabub, Chairman and Chief Executive Officer of GenAudio. “The fast ascent of the product into the top position of audio downloads from Apple’s online site validates the quality of our product and the superior audio experience it is able to deliver. Consumers are looking for an affordable product to enhance the audio of their media collections and we are providing the best solution.”

    When downloaded, the AstoundStereo Expander software processes all audio on Mac users’ laptop or desktop computer in real-time. This enables the listener to hear their music, movies and video games in a richer, fuller way. The product’s most recent update included hotkey functionality for adjusting the intensity of the application’s effect on the audio and an overall performance upgrade.

    Mac owners who wish to experience the enhanced audio provided by the AstoundStereo Expander for their movies, music and games can download a free 30-day trial at Apple’s online download site or at Following the trial, users can purchase the software for $39.95.

    About GenAudio
    GenAudio, Inc. is headquartered in Englewood, CO. GenAudio’s mission is to provide a true 4D sound solution for the entire entertainment industry — AstoundStereo, the next dimension in audio. AstoundStereo is a 4D software based sound solution that integrates seamlessly with consumer electronics and software applications, as well as provides professional audio production solutions through a minimum of two speakers or headphones. AstoundStereo is the most accurate and intense 4D sound localization cue technology available today. The technology works with most consumers existing equipment and no special hardware or decoding devices are needed.

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